The Marketing Umbrella Podcast

038: Doing Influencer Marketing On Small Budgets With Neal

Doing Influencer Marketing on Small Budgets with Neal  
Welcome to episode 38 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neal and they discuss what influencer marketing is, how you should think about it as an agency or small business, and some advice for how to be successful online through content and social connections.  
Neal is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.
Here is what to expect on this week’s show:
Neal’s background and how he got into influencer marketing, which is not what he initially did in his professional career. 
A look at the differences between an agency and a fractional CMO, which Neal is. 
A look at what influencer marketing is and what Neal’s unique understanding of it is comprised of.
How to understand the importance, and real value inherent, within the number of followers that influencers have (and the numerous types of influencers).
Can a small business afford to work with influencers?
Can you keep B2B influencer marketing within the realm of micro influencers or do you need to go larger?
Recommendations for tools that you can use within influencer marketing (and tools maybe you shouldn’t use).
How important is social media for your business really?
How important is short form video for your business (the Tik Tok model)?
Thoughts on what social media is going to look like in the next few years.
Relevant links:
https://nealschaffer.com
 
Connect with Neal:
Twitter: https://twitter.com/nealschaffer
Facebook: https://www.facebook.com/NealSchafferPage
LinkedIn: https://www.linkedin.com/in/nealschaffer/
Instagram: https://www.instagram.com/nealschaffer/
Learn more about your ad choices. Visit megaphone.fm/adchoices

037: Make Sense of TOKENS for Digital Marketers with Joe Pulizzi

Make Sense of TOKENS for Digital Marketers with Joe Pulizzi
 
Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing.
 
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute, the leading content marketing educational resource for enterprise brands. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. Joe is currently spending his time at the Orange Effect Foundation, which is his foundation and delivers funds to children and families for speech therapy services and technology. OEF delivers grants to hundreds of children in 25 states.
Here is what to expect on this week’s show:
·        An introduction into Joe’s background in “the creator economy” and a bit of his knowledge surrounding NFTs and the block-chain related economy.
·        A breakdown of how NFTs work and the various way they can be used (which may surprise you).
·        How does legal verification work for NFTs and their owners?
·        Some of the implications for NFTs, digital wallets, and digital ownership for amazing real-world value as well as the meta-verse.
·        Advice for digital marketers on how to take the first steps in becoming knowledge of, and being involved in, this new digital world.
·        Will NFTs be useful for things such as funnels?
·        What to expect in the Creator Economy Expo that is later this year in May.
 
Relevant links:
TheTilt.com
Jp@thetilt.com
Theorangeeffect.org
 
Connect with Joe:
Twitter: https://twitter.com/joepulizzi
Facebook: https://www.facebook.com/JoePulizziAuthor
LinkedIn: https://www.linkedin.com/in/joepulizzi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

036: Introverts Are The Best Sales People? With Matthew Pollard

Introverts Are The Best Sales People? With Matthew Pollard
 
Welcome to episode 36 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Matthew Pollard and they discuss his amazing insights into sales (and just how one should communicate themselves to others in business) and what exactly the introvert advantage is in sales, but also how extroverts can just as easily learn these skills. It’s amazing, he really breaks down sales and branding in a novel way that’ll make you rethink how you speak about yourself and your business.
 
Matthew Pollard is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes. Though his client list includes multiple Fortune 500 companies, his real passion is helping small business owners end the overwhelm, eliminate the stress and guesswork, and get on a clear path to Rapid Growth. Called “the real deal” by Forbes, his methods have transformed over 3500 businesses to date.
 
Here is what to expect on this week’s show:
·        How Matt started 5 multimillion dollar businesses and how he came to begin helping others grow their businesses as well.
·        How Matt was able to take in lessons on sales and increase his success rate, all while being highly introverted and not being able to read quickly.
·        Where the inspiration for writing about the advantages of being an introvert came from.
·        Tips for the processes and education that one (especially introverts) can take on to become better at sales.
·        Tips for not being seen as a commodity and for sidestepping the initial battles that often bog down sales reps that are having problems.
·        The power of having a differentiated and unified message for selling your self, your product or your service.
·        The role of emotional intelligence and how introverts or extroverts can either learn this skill or foster it within themselves for success in business.
·        How should one go about product positioning?
 
Links:
https://matthewpollard.com/
Introvertsedge.com
 
Connect with Matt:
Twitter:  https://twitter.com/MatthewPollard_
Facebook: https://www.facebook.com/MatthewPollardSpeaker
LinkedIn: https://www.linkedin.com/in/matthewpollardspeaker/
Instagram: https://www.instagram.com/matthewpollardspeaker/

Learn more about your ad choices. Visit megaphone.fm/adchoices

035: How An Affiliate Marketing Program Works And Why You Need One

How An Affiliate Marketing Program Works And Why You Need One
  
Welcome to episode 35 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Arlen Robinson and they do a deep dive into what affiliate programs are and how affiliate marketing software can help companies and agencies grow their customer base.
 
Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies.
 
 
Here is what to expect on this week’s show:
·        A bit about Arlen’s background, who is the first affiliate expert to be on the show.
·        The impetus behind the creation of Arlen’s affiliate marketing software.
·        The basics of how an affiliate programs works to improve a company’s ability to find new customers.
·        How the size of a company interacts with their need of an affiliate program (hint: most need to use one!).
·        Who pays all these affiliates, who tracks it, how is all of this managed?
·        How can a marketing agency, as opposed to a traditional company, use an affiliate program to grow their business?
·        Some of the initial fees that can be involved to join other already established affiliate networks, and how the commission system can then work afterwards.
·        How does an affiliate marketing program work for offline businesses?
·        How influencers are also a kind of affiliate program, in a way, and information about how one can get in contact with the right ones.
·        What is a recommended starting budget to gain traction with micro influencers if you are a small business?
·        Where can one go to become more educated on affiliate marketing.
 
Links:
https://arlenrobinson.com
 
Connect with Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
LinkedIn: https://linkedin.com/in/arlenrobinson/
Instagram: https://www.instagram.com/arlenyohance/

Learn more about your ad choices. Visit megaphone.fm/adchoices

034: The 80/20 of Sales & Marketing with Perry Marshall

The 80/20 of Sales & Marketing with Perry Marshall
Welcome to episode 34 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Perry Marshall and they discuss his insightful and powerful thoughts on sales and business in general, which often revolves around his (now) famous 80/20 rule. 
Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored eight books. At London’s Royal Society he announced the world’s largest science research challenge, the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $100 billion Pay Per Click industry. He has a degree in Engineering and lives with his family in Chicago.
Here is what to expect on this week’s show:
How Perry got his start in his business, which began from being an engineered and being laid off with a pregnant wife. 
How direct mail and a successful first company led to the creation of a marketing agency and becoming a consultant. 
Why the 80/20 rule is the “North Star” of business, that can help any company in any industry. 
Why, in business, you have to learn what “class to get a straight A in” which ones to ignore to go supernova and be wildly successful.
Why there is not a single sales personality type, and why people have to embrace their personality type to be successful. 
Why you have to find your own marketing DNA as opposed to try and follow other people’s paths, regardless of how successful they’ve been.
How do you use 80/20 to build a personal USP?
What you need to look for in a potential client before decided to work for them.
Why sales is not a convincing people process, it is a disqualifying people process.
What in business doesn’t run according to the 80/20 rule. 
 
Links Mentioned:
Sell8020.com
Connect with Perry:
Twitter:  https://twitter.com/perrymarshall
Facebook: https://www.facebook.com/perrymarshallcom
LinkedIn: https://www.linkedin.com/in/perrymarshall/
Instagram: https://www.instagram.com/perry.marshall/?hl=en
Learn more about your ad choices. Visit megaphone.fm/adchoices

033: Multiple Offers Translate To More Successful Agencies With Itamar Shafir

Multiple Offers Translate To More Successful Agencies With Itamar Shafir
 
Welcome to episode 33 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with… himself! This week he provides a presentation on why one should offer multiple offers, how that can translate into more business, and advice for how to go about it.
 
Here is what to expect on this week’s show:
·        An introduction of the important question, what’s better, being a marketer that offers a couple services or one that offers many of them?
·        The downside of having a “binary conversation” where clients can said yes or no to just one solution you are providing.
·        The upside of having many solutions to offer to your clients.
·        The 4 things a business, a marketing agency, needs today to be ready to scale and the options they have for scaling.
·        The services that Umbrella US offers that can help you in these tasks.
·        The importance of having one provider of review management.
Links:
 
https://www.umbrellaus.com
 
Connect with Itamar & Umbrella US:
Facebook: https://www.facebook.com/Umbrella-Micro-Enterprises-479426332432906
LinkedIn for company: https://www.linkedin.com/company/umbrellamicroenterprises/
LinkedIn: https://www.linkedin.com/in/itamarshafir/
 
 

Learn more about your ad choices. Visit megaphone.fm/adchoices

032: How To Improve Your Sales, Understand Your Tools, And Hire Salespeople With Mark Hunter

How To Improve Your Sales, Understand Your Tools, And Hire Salespeople
Welcome to episode 32 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Mark Hunter and they discuss how one should effectively and realistically approach sales, sales tools, and how to hire others who will do sales for you. 
Delivering insights based on 30+ years of sales leadership experience, Mark Hunter's style–live and online–is perhaps one of the most memorable elements of his performances, being both high-energy and blunt. Hunter is known for challenging people and the sales myths they cling to. His message is not for the timid; it's for the organization that knows change is required and must happen now. Recognized as a Top 50 Most Influential Sales and Marketing Leader, Hunter travels globally nearly 230 days per year, working with companies to help them grow their top-line sales and bottom-line profits. His keynotes and training workshops are centered on Prospecting (developing a prospecting strategy to allow you to attract better prospects you can close fast), maximizing price (the art of avoiding the discount and getting full-price every time), selling leadership (showing sales teams and sales managers what it takes to be seen as a sales leader), sales motivation (preparing the salesperson to win).
Here is what to expect on this week’s show:
A look into Mark’s background and how he ended up being a thought leader when it comes to sales. 
The similarities and differences about a sales pitch coming from a Fortune 500 company or from a young startup company. 
How to approach the structure of storytelling (hint: do your homework), which is so very important, when it comes to your sales approach. 
Mark’s thoughts about how to effectively prospect new clients and the importance of social media in this process.
The channels that Mark prefers for prospecting new clients and why.
Why you need to know that the person who is attracted to you on price will leave you on price. 
The difference between the Sales Hunter, the Sales Closer, and the Sales Farmer.
The importance of knowing your ideal customer profile and how that can change the game when it comes to communicating with potential clients. 
Why for when it comes to sales tools you should keep it simple and keep it effective.
How do you find and hire good salespeople?!
 
Links:
TheSalesHunter.com
Connect with Mark:
Facebook: https://www.facebook.com/TheSalesHunter/
Twitter: https://twitter.com/thesaleshunter
Instagram: https://www.instagram.com/thesaleshunter/
YouTube: https://www.youtube.com/user/TheSalesHunter
LinkedIn: https://www.linkedin.com/in/markhunter/
Learn more about your ad choices. Visit megaphone.fm/adchoices

031: Video Questionnaire Funnels That Get Insane Results With Daniel Levis

Video Questionnaire Funnels That Get Insane Results With Daniel Levis
 
Welcome to episode 31 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Daniel Levi’s and they discuss his insights as a copywriter and more importantly the unique and successful systems he’s created to create an inbound sales funnel that can positively alter your business.
 
Since 2004, Daniel’s brilliant marketing strategies and copywriting services have been helping both large direct marketers as well as hundreds of home based entrepreneurs to use the Internet to sell more effectively. He has also personally trained and mentored a number of up and coming info-marketers and copywriters and currently spearheads the development of the Science of Client-Getting suite of products — the net’s premiere list-building and monetization utility.
 
 
Here is what to expect on this week’s show:
·        A look into Daniel’s background and how he got into copywriting and then funnel creation.
·        Information on what Daniel has created at The Science of Client Getting, where he automated client getting client serving systems.
·        Why Daniel doesn’t recommend writing simple cold emails to try and get hired by potential clients.
·        Daniel’s process to qualify leads and to then to have them book a call so as to make them come in to you, where you have the authority.
·        In building a funnel, how important is it that the sales conversation follows the same narrative as the video in the lead magnet?
·        What it means to borrow someone else’s traffic, and their lists, and why this is important when starting off and trying to grow your agency and build a reputation.
·        What do you do with people who don’t book an appointment with you?
·        Why Daniel’s opinion on having a single offering versus multiple may surprise you.
·        How do you position something that inherently is commoditized?
 
Links:
DanielLevis.com
SellingtoHumanNature.com  
 
Connect with Daniel:
Twitter: https://twitter.com/daniellevis
LinkedIn: https://www.linkedin.com/in/daniel-levis-358a093/
 
 

Learn more about your ad choices. Visit megaphone.fm/adchoices

030: Crushing Cold Outreach With Guillaume Moubeche

Welcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns.
Guillaume Moubeche (or G as he likes to be called) is the co-founder and CEO of lemlist which allows you to personalize cold emails and automate follow-ups. He is an email and social marketing master. He is on a mission to help 1,000,000 entrepreneurs to build a profitable business by 2025. In 3.5 years, we went from 0 to $8 million ARR at lemlist, 10k+ customers worldwide, without any funding. He excels at helping SaaS businesses and implementing B2B growth strategies.
Here is what to expect on this week’s show:
• Guillaume’s interesting background and how he went from having a masters in chemical engineering to starting an email marketing company.
• A look into how G started lemlist with $1,000 and became a $10m company within 3 years.
• How G was able to learn about the features that he should offer within a cold email reach out service.
• What personalization is, what it isn’t, and how to employ it to your emails successfully.
• The factors that play into whether an email actually gets into another’s inbox, and then whether it gets read or not.
• How is lemlist able to help people with personalization and the creative aspect of emailing.
• How it works when a team of people are doing email outreach and you want to avoid duplicates or confusion.
• How lemlist helps clients close deals beyond cold email outreach.
• The impressive AI that lemlist is working on that’ll personalize emails through using data on other sites such as LinkedIn.
• A breakdown of the structure of the contents of an effective cold email, and the structure of an effective cold email campaign.
Links:
Lemlist.com
https://www.guillaumemoubeche.com
Connect with Guillaume:
Twitter: https://twitter.com/GuillaumeMbh
Instagram: https://www.instagram.com/guillaume_m...
Youtube: https://www.youtube.com/c/GuillaumeMo...

029: Mind Tools To Grow Your Business With Lisa Larter

Mind Tools To Grow Your Business With Lisa Larter
Welcome to episode 29 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Lisa Larter and they discuss how she is renowned for helping businesses learn how to grow. 
Lisa Larter is a high school drop out who successfully worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, she's built and sold companies and generated millions of dollars in sales. She spends the bulk of her time helping others develop strategies for building their own profitable businesses. Her clients describe her as a rarity because she understands business strategy, and how to leverage social media by turning connections into paying customers. She has an uncanny ability to give her clients clarity around their money, mindset, and marketing. 
Here is what to expect on this week’s show:
Information about how Lisa got started helping businesses grow and how being a high school dropout played into that. 
The main areas that Lisa finds business owners need to work on to grow their business.
Advice to agency owners about the number of products they works with and how to advise the businesses they work with about the correct number of products to work with. 
Information about the rule of 3 and 10 and what it means for how to grow a business. 
How Lisa deals with accountability and getting things done with those she works with. 
Do friends work well when it comes to getting actionable advice?
How important is to look beyond marketing and look at a business as a business?
Great books to great if you looking to help businesses grow. 
Information on the program Lisa created about applying one concept from helpful books into your business.   
 
Links:
Blog: https://lisalarter.com/blog/
Connect with Lisa:
Twitter: twitter.com/LisaLarter
Facebook: LisaLarter.com/facebook/ 
LinkedIn: https://www.linkedin.com/in/lisalarter/
Instagram: https://www.instagram.com/lisalarter/?hl=en
Learn more about your ad choices. Visit megaphone.fm/adchoices