The Marketing Umbrella Podcast
The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies.On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency.For more information, visit https://www.umbrellaus.com/
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Episodes
Thursday Sep 30, 2021
Thursday Sep 30, 2021
Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and how he thinks about email marketing.
Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers to grow their businesses, all without public or venture funding.
Here is what to expect on this week’s show:
• How Tom ended up being a leader in email marketing, which all started from endeavors he did in college when modems were still dial-up.
• How Tom saw a problem he could solve for others, something he believes all good marketers should do.
• The basics of what AWeber began and the services it offered initially and still does now.
• A basic understanding of how tagging works within AWeber and how it is similar to setting up a sales funnel.
• Why your Thank You page is the most important part of the process for when someone signs up for a mailing list, and how to use it properly.
• Tom’s thoughts on cold emailing as a marketing tactic.
• How to think about inbox management and how the way you interact with your emails affects how your email service will organize your emails.
• Advice about crafting a subject line that gets people to open and read what you wrote.
• What analytics should we be paying attention to with our email campaigns, and which ones should we not get hung up on?
• What will email marketing look like in 5-10 years?
Links Mentioned:
Aweber.com
Connect with Tom & AWeber:
Twitter: https://www.twitter.com/aweber
Instagram: https://www.instagram.com/aweber
Facebook: https://www.facebook.com/aweber
LinkedIn: https://www.linkedin.com/in/tomkulzer/
Thursday Sep 23, 2021
Thursday Sep 23, 2021
Turn Data Into Sales With Matt Bailey
Welcome to episode 22 of The Marketing Umbrella. This week Itamar welcomes Matt Bailey to the show and they discuss how to properly evaluate data and why that task is so important to digital marketers.
Matt Bailey has taught Google employees to use Google Analytics, consulted with Experian on presenting data, presented search marketing training to Procter & Gamble, developed online marketing workshops for Microsoft & Orange Telecom. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017). With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R' Us and The Direct Marketing Association.
Here is what to expect on this week’s show:
● Matt’s backstory, and how he started in real estate sales before ending up founding SiteLogic and becoming a thought leader in digital marketing.
● What’s beautiful about digital marketing in Matt’s eyes.
● Thoughts on how to evaluate and prioritize analytics and the overwhelming amount of data a marketer may be faced with.
● How to determine and nurture your leads and their quality.
● How to think about asking the right questions of your client, and why it is so darn important in developing a marketing plan.
● Why the way you think about a client’s bounce rate is probably incorrect.
● How evaluating data, and having the right person to do so, fundamentally alters your client’s perception of your work.
● What’s offered at Learn.SiteLogic.com and the types of eduction and sincere feedback you will acquire (if you are willing to take it seriously).
Evaluate Your Data Properly So As To Turn It Into Profitable Action With Matt Bailey
Links Mentioned:
https://www.sitelogicmarketing.com
Connect with Matt:
Twitter: Twitter: https://twitter.com/sitelogic?lang=en
Facebook: https://www.facebook.com/SiteLogic/
LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/
Instagram: https://www.instagram.com/mattbaileysl/?hl=en
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Sep 16, 2021
Thursday Sep 16, 2021
Maximizing Email Marketing With Matt Bacak
Welcome to Episode 21 with Matt Bacak. In this week’s episode Itamar sits down with Matt Bacak and they discuss all things email marketing and how modern digital marketers should think about it.
Matt Bacak is the founder of the EPC Institute and a Award-Winning Email Marketer. He started marketing online in 1997 and has been email marketing since 1999. Matt has sent well over a billion emails in the last 18 years. At last count, he’s done over 8,000 email split test rounds. His lists are growing by up-to 10,978 subscribers a DAY! He runs the List-Building club on Facebook with over 18,000 Amazing List Building Club Members. He holds the record for most affiliates ever signed up for a JV Giveaway launch, 2,656.
Matt holds the record on Clickbank for the highest gravity ever. Matt Bacak’s book “The Ultimate Lead Generation Plan” became a “#1 Best Selling Book” in just a few short hours using the secret power of leads and big lists. He has helped a number of clients target his specialty, opt-in email direct marketing systems. He is not only a sought-after digital marketer but has also marketed for some of the world’s top experts whose reputations would shrivel if their followers ever found out someone else coached them on their email marketing.
Here is what to expect on this week’s show:
● Matt’s start as a direct response marketer and how he eventually dove into email marketing exclusively.
● Tips for how agencies can show their uniqueness when they email.
● Does Matt still do direct mail “lump mailing”?
● What Matt does for lead generation and how he lets the data tell him what to do.
● How Covid affected people’s relationship with email and will continue to do so.
● How to join the email marketing discussion at Matt’s List Building Club Facebook page.
● The reality about where the line is with being truthful in your marketing campaign.
● What falls under the ethical marketing umbrella for your campaigns?
Important links:
https://www.facebook.com/groups/listbuildingclub/
http://aboutmattbacak.com
http://www.consultwithmatt.com
Connect with Matt:
Twitter: https://twitter.com/mattbacak
Facebook: https://www.facebook.com/MattBacak
LinkedIn: https://www.linkedin.com/in/mattbacak/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
How Any Business, Micro To Massive, Can Optimize Their Conversion Rate With Tal Revivo
Welcome to episode 20 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tal Revivo of Adoric.com and they discuss how his company helps businesses large and small better convert visitors into customers.
Tal is an entrepreneur, business consultant and designer, with a wealth of marketing experience behind him, internet marketing being a particular area of expertise. Tal’s ten years in marketing have given him the ability to think outside the box, inspiring him to found Adoric, a company whose aim is to change the way companies go about increasing online sales.
Here is what to expect on this week’s show:
● How Tal got started and how the crash of ‘08 led him to eventually get into conversions and icons and what would eventually become the business of Adoric.com.
● A breakdown of what exactly Adoric does, and how they help websites better convert visitors into customers.
● An interesting success story of how Adoric helped Toyota to sell cars online during the pandemic when in-store shopping stopped.
● The options Adoric provides so that smaller businesses that don’t have in-house engineers can created customized options that drive conversions.
● How simple tools such as stories and quizzes can be used by small businesses to provide a more in-depth user experience that better drives conversions with less than an hours work.
● A look into Adoric’s “spin to win” option, the details offered, and why this older technique still works well into 2021.
● How Adoric can help to create leads even for a more serious business such as divorce attorneys.
● Information about how you can get a FREE session from Adoric.com by just telling them you are coming from The Marketing Umbrella podcast!
Links Mentioned:
www.Adoric.com
Connect with Tal:
Twitter: https://twitter.com/AdoricBiz
Instagram: https://www.instagram.com/adoricbiz/
Facebook: https://www.facebook.com/getadoric/
LinkedIn: https://www.linkedin.com/in/tal-revivo-7878bb34/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Wednesday Sep 01, 2021
Wednesday Sep 01, 2021
Deep-Dive into Search Marketing with Award Winning Search Maven Barry Schwartz
Welcome to episode 19 of The Marketing Umbrella. In this quite useful episode Itamar sits down with Barry Schwartz and they discuss all things related to search and search engine marketing.
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry is always at the forefront of the latest news and trends in search. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year."
Here is what to expect on this week’s show:
● Barry’s background and how he started by making websites for local businesses in the 90’s to become an expert in search marketing.
● A look into the specifics of localized searching and how this affects the way your business comes up in searches.
● How to get started if you’re an agency working with a small business who is looking to begin investing in digital marketing (PPC vs SEO).
● How is voice (Alexa, Siri) affecting the search landscape?
● Different tactics agencies can use when selling search services so as to effectively differentiate themselves.
● Should you make guarantees when selling your search services to a new client, knowing that Google can change the way they operate at any time?
● What to know about personalization within search and how it could affect your marketing campaigns.
● Are there any new developments within Google that agencies should be aware of?
● Is Google the best search engine?
Links Mentioned:
rustybrick.com
YouTube.com/rustybrick
http://www.barryschwartz.org/.
Connect with Barry:
Twitter: https://twitter.com/rustybrick
YouTube: https://www.youtube.com/user/rustybrick
Facebook: https://www.facebook.com/barryschwartz
LinkedIn: https://www.linkedin.com/in/rustybrick/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Aug 26, 2021
Thursday Aug 26, 2021
Creating Top Converting (Funny) Sales Videos with Joseph Wilkins
Welcome to episode 18 of The Marketing Umbrella Podcast with Itamar Shafir. In this episode of the show Itamar sits down with Joseph Wilkins.
Joseph is the Founder of FunnySalesVideos.com. He is a creative, but now works to help businesses increase sales through entertaining and engaging online videos. He and his team create engaging, funny, and persuasive video campaigns that are laser-focused on converting cold traffic into instant sales. He has created over $50 million in tracked sales and counting. He has written a free e-book on the 8 steps any business needs to do when creating their own funny video with the intent on creating sales.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Joseph Wilkins about how he created a content creation company aimed at improving sales through funny videos, and what to know if you’d like to do the same.
Here is what to expect on this week’s show:
● How Joseph got started in the field of video content creation, eventually focusing on videos that help companies make sales through being entertaining.
● Exploring how it is that you can be funny yet effective with videos designed for B2B companies.
● Why a view that makes you laugh is worth more to your company than other types of views.
● Why paying for views on these videos is part of the process and why that is a good thing as well.
● Essential dos and don’ts for creating your own funny sales video.
● A breakdown of the 8 steps of making a successful funny video that leads to sales and a positive ROI.
Links Mentioned:
FunnySalesVideos.com
His podcast: How To Make A Video Go Viral
Connect with Joseph & Funny Sales Videos:
Twitter: https://twitter.com/procreative
Instagram: https://www.instagram.com/funnysalesvideos/?hl=en
Facebook: https://m.facebook.com/profile.php?id=100002907644580
LinkedIn: https://www.linkedin.com/in/wilkinsjoseph/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Aug 19, 2021
Thursday Aug 19, 2021
From Artist to 7 Figure Google Ads Agency Owner With Issac Rudansky
Welcome to episode 17 of The Marketing Umbrella Podcast, in which Itamar Shafir welcomes Isaac Rusansky to the show.
As a struggling artist, Isaac Rudansky founded AdVenture Media while finishing his master’s degree in Industrial Psychology. As a leading NY-based digital agency, AdVenture Media brings a profit-first mentality to every project. Isaac believes the best results are achieved by adopting new technology while staying true to the ancient human-centric principles of marketing.
As an educator, Isaac has over 225,000 paying students enrolled in his full-length online courses, and his Google Ads course has been watched by over 950,000 students worldwide. Since founding AdVenture Media in 2013, Isaac and his team have worked with over 500 clients, including multiple, publicly traded companies and brands with billion-dollar market caps.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Isaac Rudanksy all about Google advertising and his astute views on how to use it correctly.
Here is what to expect on this week’s show:
· How Isaac stumbled into “the game” of google advertising by trying to promote his own artwork.
· How important is content marketing and how does that compare to traditional google advertising?
· Why content marketing fails for many people (hint: often people stop doing it before they would actually see results).
· What is a realistic minimum spend on Google Ads before you can properly evaluate the results and why.
· Why profit is a hard thing to get a handle on with your clients.
· What industries have a high CPC and why.
· Are there any tools agencies can use to make the best decisions for google ads?
Links Mentioned:
AdVenture’s Online Google Ads Training Courses
His podcast: How To Hide A Dead Body
https://adventureppc.com/
Connect with Isaac:
Twitter: https://twitter.com/isaacrudansky
Instagram: https://www.instagram.com/adventureppc/?hl=en
Facebook: https://www.facebook.com/Isaac-Rudansky-1466401970081237/
LinkedIn: https://www.linkedin.com/in/isaacrudansky/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Aug 12, 2021
Thursday Aug 12, 2021
Uncomplicated Advice For Taking Your Agency To The Next Level With Shaun Clark
Welcome to episode 16 of The Marketing Umbrella Podcast with Itamar Shafir, in which he welcomes Shaun Clark to the show.
Shaun Clark is a co-founder and the CEO of HighLevel, the #1 white-label marketing platform for agencies. Prior to HighLevel, Shaun founded, operated, and sold InvoiceSherpa, a SaaS company that continues to help thousands of businesses around the world get paid faster.
Listen to this highly useful episode of The Marketing Umbrella Podcast with Shaun Clark about his platform designed for agencies and his views the simple steps agencies can take to bring their business to the next level.
Here is what to expect on this week’s show:
● How & why Shaun started Highlevel & chose to work with small businesses & help with their marketing.
● How the Highlevel platform operates and helps agencies serve their clients.
● The ABCs behind helping agencies greatly improve their growth through their sales funnel.
● Where a small agency should put their limited time and money.
● What a small business really looks for in their marketing (hint: it’s starts with being cared for).
● Why starting local is a great idea for a digital marketing agency.
Connect with Shaun & Highlevel:
Links Mentioned:
https://www.gohighlevel.com/
HighLevel YouTube: https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g
Socials:
Twitter: https://twitter.com/gohighlevel
Instagram: https://www.instagram.com/gohighlevel/?hl=en
Facebook: https://www.facebook.com/highlevelreviews/
LinkedIn: https://www.linkedin.com/in/shaunclarkhighlevel/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Aug 05, 2021
Thursday Aug 05, 2021
Why You Need Honest Personal Branding And How To Achieve It
Welcome to Episode 15 of The Marketing Umbrella Podcast in which Itamar welcomes Leonard Kim to the show.
Leonard Kim is managing partner at InfluenceTree, a brand accelerator where Kim and his team build and develop your (personal or business) brand. He also spearheads digital strategy for USC's Medical Enterprise. On the side, Kim is a keynote speaker and blogs at LeonardKim.com. He currently resides in Los Angeles and loves cupcakes.
Here is what to expect on this week’s show:
· What personal branding is and why it is key for those who chose to work in marketing
· Leonard’s story and how he went from being down on his luck to writing to being an expert in personal branding.
· How an owner of a marketing agency could use struggles in their life to showcase their positive selling points
· Tips for finding the unique aspects of anyone’s story.
· Why Leonard works with clients for 12 months.
· How acknowledging your own fears can help guide you.
Links:
http://www.leonardkim.com/
Connect with Leonard:
Twitter: https://twitter.com/MrLeonardKim
Facebook: http://www.facebook.com/LeonardKim
LinkedIn: https://www.linkedin.com/in/mrleonardkim/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Jul 29, 2021
Thursday Jul 29, 2021
$821M Worth Of Copywriting & Sales Advice
In episode 14 of The Marketing Umbrella podcast Itamar Shafir welcome Adil Amarsi to the show.
Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story based, direct response copy. Between late 2007 and the end of 2020, Adil has made his clients over $821 Million in sales and revenue using his advice, copy, and strategies. His clients have included Jay Abraham, Dov Baron, Tony Grebmeier, and many more people and companies across multiple niches and markets.
This has lead to Adil being one of the most sought after, and closely guarded secret weapons for marketers and business owners online and offline. Unlike other copywriters out there, Adil has written for over 400+ markets and over 14,000+ marketing campaigns, which gives him a unique ability to verbalize copy on the fly for almost any market. Adil’s abilities to find the right hooks for his clients to bring in readers and captivate them is almost unmatched and he’s developed everything around the art of StorySelling, where he combines classic direct response with story-based copy to create something far more powerful.
Listen to this profound and insightful episode of The Marketing Umbrella Podcast with Adil Amarsi in which he and Itamar take a deep dive into copywriting and what it takes to successfully connect with – and sell to – people through written words.
Here is what to expect on this week’s show:
● A look at Adil’s background and how his father being paralyzed, TV shows as a child, and writing for school led him to marketing and being a copywriter.
● Advice for freeing yourself from fear so that you can close a sale.
● The best way to contact and connect with a potential client (hint, be conversational & honest).
● 4 books to read to better your advertising and copywriting skills.
● What mistakes to avoid when writing copy or advertising.
● How to condense complex ideas into concise writing.
Links Mentioned:
https://greatestcopywriteralive.com/
https://adilamarsi.com/
Connect with Adil:
Twitter: https://twitter.com/adilamarsi
Instagram: https://www.instagram.com/adilamarsi/?hl=en
Facebook: https://www.facebook.com/adiltheawesome
LinkedIn: https://www.linkedin.com/in/adilamarsi/
YouTube: https://www.youtube.com/channel/UCJgDmYwGN8_e21pErQF1d5A
Learn more about your ad choices. Visit megaphone.fm/adchoices