The Marketing Umbrella Podcast
The Marketing Umbrella Podcast, hosted by Kevin Prewett, is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies. On ”The Marketing Umbrella” podcast, Kevin interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency. For more information, go to https://www.umbrellaus.com/
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Episodes
Thursday Nov 04, 2021
Thursday Nov 04, 2021
Tapping eCom Clients for Mega Growth with Norm Farrar
Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency working with an “etail” business.
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly. Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon and top-earning sales sites.
Here is what to expect on this week’s show:
Information about Norm’s background, why he went into e-commerce, and what exactly it is he is up to today.
How it is that Norm found himself eventually with a company that offered complete vertical integration, often to Fortune-500 companies.
The ability of perceived value to increase one’s margins while also making the consumer much happier with their purchase.
How different are the mechanics and marketing for offline and e-commerce companies/products?
How does one go about choosing clients to work with? Are they all worth working with or should you be very selective (hint: it depends upon the product)?
Information about the Omni channels that Walmart and Amazon are offering and what this could mean for the new world of “etail” and small retail businesses.
What are the secrets behind a product launch on Amazon?
The specific marketing options behind gaining authority and initiating a successful launch on Amazon (PPC on Amazon, Google Ads, influencers, etc.).
Links Mentioned:
https://normanfarrar.com
Connect with Norman:
Twitter: https://twitter.com/normfarrarjr?lang=en
YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA
Facebook: https://www.facebook.com/groups/lunchwithnorm
LinkedIn: https://ca.linkedin.com/in/normanfarrar
Instagram: https://www.instagram.com/normfarrar/
Email: norm@AMZclub.club & norm@privatelabellegion.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Oct 28, 2021
Thursday Oct 28, 2021
How to Legally Steal Winning Ad Campaigns with Mike Roberts
Welcome to episode 27 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Michael Roberts and they discuss his business SpyFu and how it allows people to see their competitors’ ad campaigns, as well as other topics related to search.
SpyFu President and Founder Mike Roberts understands search marketing from different angles. Having founded SpyFu in 2006 and introduced Recon Files in 2010, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. His creations fuel success for many entrepreneurs, but as SpyFu President, Mike puts himself in the mind of a search marketer just trying to make sense of challenges ahead.
Here is what to expect on this week’s show:
Michael’s background and what led him to create SpyFu and a little information about the companies he started before SpyFu.
What exactly it is that SpyFu does (a way to see your competitors keywords, SEO campaigns, etc.).
An example of how a small agency would use SpyFu after landing a new client.
Why your ad copy is paramount to the optimization and efficiency of your campaign as well as your quality score.
Information about the prebuilt campaigns that SpyFu offers for hundreds of different niches.
How the leads functions works on SpyFu and how it could be useful for you.
The new features coming out in SpyFu’s next release, which has components that Michael has wanted to release for 7 years.
What does the future have in store for search in general and for SpyFu.
Links Mentioned:
Spyfu.com
Connect with Michael & Spyfu:
Twitter: https://twitter.com/mrspy
Facebook: https://www.facebook.com/SpyFu/
LinkedIn: https://www.linkedin.com/in/mrspy/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Wednesday Oct 20, 2021
Wednesday Oct 20, 2021
Content Marketing For Soloprenures with Joe Pulizzi
Welcome to episode 26 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi and they discuss Joe’s thoughts on content creation for businesses and then the content marketing thereafter.
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.
Here is what to expect on this week’s show:
· A little bit about how Joe got into marketing and his part in coining the term “content marketing”.
· Where does content marketing cross the line and become advertising?
· If time and budget is limited but you want to get noticed, what do you do (hint: go small)?
· What’s the minimum viable content production that you need to do to create a change in your business?
· Where are we going with AI being able to produce content that gets real results or automate parts of the marketing process well?
· As a small agency, what two kinds of content should you create to get the best results for your time?
· How do you go out an actually build an audience?
· How you can get content marketing tips through Tilt, Joe’s company.
· How Joe has tokenized (through crypto) user’s experience through Tilt, and how you can get some of his coins for free!
· Information about the Orange Effect Foundation, the charity Joe started with his wife, that helps underprivileged kids get speech therapy.
Links Mentioned:
Jp@thetilt.com
Theorangeeffect.org
Connect with Joe:
Twitter: https://twitter.com/joepulizzi
Facebook: https://www.facebook.com/JoePulizziAuthor
LinkedIn: https://www.linkedin.com/in/joepulizzi/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Wednesday Oct 13, 2021
Wednesday Oct 13, 2021
Guaranteed $1M Growth in 1 Year with Seth Green
Welcome to episode 25 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Seth Greene and they discuss his innovative direct response marketing program that uses podcasts and books to offer clients a way to substantially grow their revenue while also improving their professional relationships and legitimizing themselves within their business.
Seth Greene is a nationally recognized marketer who is the nation’s foremost authority on growing local businesses through direct response marketing podcasts, and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. Seth Greene is the founder of Market Domination. You may have seen him in conversation sharing his wisdom on NBC, CBS, Forbes, INC, or Moneywatch. Or maybe you’ve heard him on the Sharkpreneur podcast, which he co-hosts with Shark Tank’s Kevin Harrington, and was deemed “One of the Top 10 Podcasts to Listen to” by Nasdaq. He is an 8-time best selling author as well.
Here is what to expect on this week’s show:
· How Seth got into marketing, from begging his wife to borrow money to work with Dan Kennedy, to quickly starting Market Domination and being off to the races.
· What Seth would have done differently in the beginning at Market Domination if he could do it over again.
· How Seth came to see that podcasting would be a great marketing tool, for himself and his clients, and how he generated new clients from it as well as substantial revenue.
· The importance of creating of niche for yourself as a marketing agency.
· How the people you’ve interviewed on a podcast shows potential clients the level of your legitimacy and makes closing deals so much easier.
· How podcasting can help you to uncover new clients both through the guests you interviewed but through the referrals those interviews creates.
· How the way Netflix and YouTube operate should influence the way you operate your website, even if it’s not video based.
· How is it that Seth can guarantee his clients an improvement in their revenue of $1m in 1 year.
Links Mentioned:
seth@marketdominationprogram.com
Marketdominationllc.com
Connect with Seth & Market Domiantion:
Twitter: https://twitter.com/mktdominationus?lang=en
Instagram: https://www.instagram.com/market_domination_llc/
Facebook: https://www.facebook.com/MarketDominationLLC/?fref=ts&ref=br_tf
LinkedIn: https://www.linkedin.com/in/seth-n-greene-3a90801b1/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Oct 07, 2021
Thursday Oct 07, 2021
How To Get To 4M Monthly Visitors On Your Blog With Neil Patel
Welcome to episode 24 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neil Patel and they discuss what he is currently doing at Neil Patel Digital, what the future holds for digital marketing, and how exactly he gets the traffic to his sites that he does.
Neil Patel is the Co-Founder & CMO of Neil Patel Digital. He is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil has helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing. His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads), his Marketing School podcast generates over 1 million listens per month.
Here is what to expect on this week’s show:
· Background information about Neil and how he came to create his own very well known agency.
· The simple steps to building a blog that gets the impressive traffic that Neil’s does.
· Advice for a smaller marketing agency that has a client with a minimal budget that is still looking for tangible growth (hint: create a niche client type).
· Why clients have to be a good fit for Neil to work with them, and why he believes in not working with certain types of companies.
· Why Neil created Ubersuggest, which allows one to examine some of their competitors’ SEO strategies.
· A look at Neil’s humble beginnings, which included janitorial work and selling vacuums door to door, and how those skills have helped him in the world of digital marketing.
· What does the future hold, will AI be taking the place of people in this business?
· Real world examples of how Neil Patel has approached marketing differently with unique and creative solutions for his clients.
Links Mentioned:
https://www.neilpatel.com
Connect with Neil:
Twitter: https://twitter.com/neilpatel
Instagram: https://www.instagram.com/neilpatel/
Facebook: https://www.facebook.com/neilkpatel
LinkedIn: https://www.linkedin.com/in/neilkpatel
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Sep 30, 2021
Thursday Sep 30, 2021
Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and how he thinks about email marketing.
Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers to grow their businesses, all without public or venture funding.
Here is what to expect on this week’s show:
• How Tom ended up being a leader in email marketing, which all started from endeavors he did in college when modems were still dial-up.
• How Tom saw a problem he could solve for others, something he believes all good marketers should do.
• The basics of what AWeber began and the services it offered initially and still does now.
• A basic understanding of how tagging works within AWeber and how it is similar to setting up a sales funnel.
• Why your Thank You page is the most important part of the process for when someone signs up for a mailing list, and how to use it properly.
• Tom’s thoughts on cold emailing as a marketing tactic.
• How to think about inbox management and how the way you interact with your emails affects how your email service will organize your emails.
• Advice about crafting a subject line that gets people to open and read what you wrote.
• What analytics should we be paying attention to with our email campaigns, and which ones should we not get hung up on?
• What will email marketing look like in 5-10 years?
Links Mentioned:
Aweber.com
Connect with Tom & AWeber:
Twitter: https://www.twitter.com/aweber
Instagram: https://www.instagram.com/aweber
Facebook: https://www.facebook.com/aweber
LinkedIn: https://www.linkedin.com/in/tomkulzer/
Thursday Sep 23, 2021
Thursday Sep 23, 2021
Turn Data Into Sales With Matt Bailey
Welcome to episode 22 of The Marketing Umbrella. This week Itamar welcomes Matt Bailey to the show and they discuss how to properly evaluate data and why that task is so important to digital marketers.
Matt Bailey has taught Google employees to use Google Analytics, consulted with Experian on presenting data, presented search marketing training to Procter & Gamble, developed online marketing workshops for Microsoft & Orange Telecom. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017). With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R' Us and The Direct Marketing Association.
Here is what to expect on this week’s show:
● Matt’s backstory, and how he started in real estate sales before ending up founding SiteLogic and becoming a thought leader in digital marketing.
● What’s beautiful about digital marketing in Matt’s eyes.
● Thoughts on how to evaluate and prioritize analytics and the overwhelming amount of data a marketer may be faced with.
● How to determine and nurture your leads and their quality.
● How to think about asking the right questions of your client, and why it is so darn important in developing a marketing plan.
● Why the way you think about a client’s bounce rate is probably incorrect.
● How evaluating data, and having the right person to do so, fundamentally alters your client’s perception of your work.
● What’s offered at Learn.SiteLogic.com and the types of eduction and sincere feedback you will acquire (if you are willing to take it seriously).
Evaluate Your Data Properly So As To Turn It Into Profitable Action With Matt Bailey
Links Mentioned:
https://www.sitelogicmarketing.com
Connect with Matt:
Twitter: Twitter: https://twitter.com/sitelogic?lang=en
Facebook: https://www.facebook.com/SiteLogic/
LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/
Instagram: https://www.instagram.com/mattbaileysl/?hl=en
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thursday Sep 16, 2021
Thursday Sep 16, 2021
Maximizing Email Marketing With Matt Bacak
Welcome to Episode 21 with Matt Bacak. In this week’s episode Itamar sits down with Matt Bacak and they discuss all things email marketing and how modern digital marketers should think about it.
Matt Bacak is the founder of the EPC Institute and a Award-Winning Email Marketer. He started marketing online in 1997 and has been email marketing since 1999. Matt has sent well over a billion emails in the last 18 years. At last count, he’s done over 8,000 email split test rounds. His lists are growing by up-to 10,978 subscribers a DAY! He runs the List-Building club on Facebook with over 18,000 Amazing List Building Club Members. He holds the record for most affiliates ever signed up for a JV Giveaway launch, 2,656.
Matt holds the record on Clickbank for the highest gravity ever. Matt Bacak’s book “The Ultimate Lead Generation Plan” became a “#1 Best Selling Book” in just a few short hours using the secret power of leads and big lists. He has helped a number of clients target his specialty, opt-in email direct marketing systems. He is not only a sought-after digital marketer but has also marketed for some of the world’s top experts whose reputations would shrivel if their followers ever found out someone else coached them on their email marketing.
Here is what to expect on this week’s show:
● Matt’s start as a direct response marketer and how he eventually dove into email marketing exclusively.
● Tips for how agencies can show their uniqueness when they email.
● Does Matt still do direct mail “lump mailing”?
● What Matt does for lead generation and how he lets the data tell him what to do.
● How Covid affected people’s relationship with email and will continue to do so.
● How to join the email marketing discussion at Matt’s List Building Club Facebook page.
● The reality about where the line is with being truthful in your marketing campaign.
● What falls under the ethical marketing umbrella for your campaigns?
Important links:
https://www.facebook.com/groups/listbuildingclub/
http://aboutmattbacak.com
http://www.consultwithmatt.com
Connect with Matt:
Twitter: https://twitter.com/mattbacak
Facebook: https://www.facebook.com/MattBacak
LinkedIn: https://www.linkedin.com/in/mattbacak/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
How Any Business, Micro To Massive, Can Optimize Their Conversion Rate With Tal Revivo
Welcome to episode 20 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tal Revivo of Adoric.com and they discuss how his company helps businesses large and small better convert visitors into customers.
Tal is an entrepreneur, business consultant and designer, with a wealth of marketing experience behind him, internet marketing being a particular area of expertise. Tal’s ten years in marketing have given him the ability to think outside the box, inspiring him to found Adoric, a company whose aim is to change the way companies go about increasing online sales.
Here is what to expect on this week’s show:
● How Tal got started and how the crash of ‘08 led him to eventually get into conversions and icons and what would eventually become the business of Adoric.com.
● A breakdown of what exactly Adoric does, and how they help websites better convert visitors into customers.
● An interesting success story of how Adoric helped Toyota to sell cars online during the pandemic when in-store shopping stopped.
● The options Adoric provides so that smaller businesses that don’t have in-house engineers can created customized options that drive conversions.
● How simple tools such as stories and quizzes can be used by small businesses to provide a more in-depth user experience that better drives conversions with less than an hours work.
● A look into Adoric’s “spin to win” option, the details offered, and why this older technique still works well into 2021.
● How Adoric can help to create leads even for a more serious business such as divorce attorneys.
● Information about how you can get a FREE session from Adoric.com by just telling them you are coming from The Marketing Umbrella podcast!
Links Mentioned:
www.Adoric.com
Connect with Tal:
Twitter: https://twitter.com/AdoricBiz
Instagram: https://www.instagram.com/adoricbiz/
Facebook: https://www.facebook.com/getadoric/
LinkedIn: https://www.linkedin.com/in/tal-revivo-7878bb34/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Wednesday Sep 01, 2021
Wednesday Sep 01, 2021
Deep-Dive into Search Marketing with Award Winning Search Maven Barry Schwartz
Welcome to episode 19 of The Marketing Umbrella. In this quite useful episode Itamar sits down with Barry Schwartz and they discuss all things related to search and search engine marketing.
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry is always at the forefront of the latest news and trends in search. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year."
Here is what to expect on this week’s show:
● Barry’s background and how he started by making websites for local businesses in the 90’s to become an expert in search marketing.
● A look into the specifics of localized searching and how this affects the way your business comes up in searches.
● How to get started if you’re an agency working with a small business who is looking to begin investing in digital marketing (PPC vs SEO).
● How is voice (Alexa, Siri) affecting the search landscape?
● Different tactics agencies can use when selling search services so as to effectively differentiate themselves.
● Should you make guarantees when selling your search services to a new client, knowing that Google can change the way they operate at any time?
● What to know about personalization within search and how it could affect your marketing campaigns.
● Are there any new developments within Google that agencies should be aware of?
● Is Google the best search engine?
Links Mentioned:
rustybrick.com
YouTube.com/rustybrick
http://www.barryschwartz.org/.
Connect with Barry:
Twitter: https://twitter.com/rustybrick
YouTube: https://www.youtube.com/user/rustybrick
Facebook: https://www.facebook.com/barryschwartz
LinkedIn: https://www.linkedin.com/in/rustybrick/
Learn more about your ad choices. Visit megaphone.fm/adchoices