The Marketing Umbrella Podcast

053: From Football Artistry to Facebook Mastery With Marin Ištvanić

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
For the past 7 years, our guest today has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social.
He’s a 2x Geekout speaker and 1x Affiliate World Asia speaker. In the last 12 months, he spent over 30M on Facebook ads, and today he’s going to share some of his go-to strategies and learnings as well as some additional tips and tricks to help agencies do the same. He’s a partner at a few in-house brands, and he helped scale and exit 2 of those brands already.
Join us in welcoming a great guest to the podcast, Marin Ištvanić.
Some key highlights include:
Facebook demographics - still a growing platform, longer viewer attention span, spending longer on the platform
Recent iOS update created issues but also produced creative workarounds and eliminated bad marketers
Fb is great at generating demand
Fb also a great opportunity to collaborate with youtube influencers
Common Fb mistakes - over-reliance on setup, overly complicated, and lack of research
Closing Thought: "Product page for sales, landing page for scale!”
Connect with Marin:
Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

052: Synchronizing Collaboration Remotely With Drew Moffitt

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today currently leads marketing at Kumospace. As one of the company's earliest employees, he helped take it from a pre-funded product with ~100 users to being used by several million around the world. Kumospace a Lightspeed Ventures portfolio company with more than $24 million in funding.
He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries. His background in startups is rich having founded two companies (1 exit) and built four corporate back ventures including one for Ford Motor Company. His startup work has been featured in over 50 publications including Business Insider, Elite Daily, CNET, ABC’s Good Morning America, Refinery 29, and New Yorker.
Outside of work, he is an avid skier and sailor. He founded and hosted VentureSails, invite-only networking events for founders and tech-sector investors. Through this network he made over eleven angel investments across a wide range of sectors including space, fintech, consumer tech, and consumer packaged goods.
Join me in welcoming a great guest to the podcast, Drew Moffitt.
Some key highlights include:
Marketing changes are an “arms race!” Constant motion
Practitioners are a necessity over theorists in marketing
The best product development stems from customer feedback… always!
It is not only important to collect good data, you have to effectively utilize it as well
Covid changed everything globally!
Startups are an inevitable roller coaster
Closing Thought: "Stop Debating the Future of Work!”
Connect with Drew:
Website: ​​https://www.kumospace.com/
LinkedIn: https://www.linkedin.com/in/drewpmoffitt/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

051: Leveraging Employees as Influencers With Todd Kunsman

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies.
Currently, you'll find him as the marketing team lead at EveryoneSocial - An employee influencer platform designed to help companies enable their employees to share and create content on social media.
He is also the founder of Remote Work Junkie, where they share insights about the basics of remote work, tips for getting hired, strategies for managing and building remote teams, applying for and listing remote jobs, and much more.
Previously the Founder of Invested Wallet - which was Acquired in 2021 - great story behind that as well…
A B2B and SaaS marketing advisor, and website creator.
Join me in welcoming a great guest to the podcast, Todd Kunsman.
Some key highlights include:
There is copy in everything
Analytics are not wandering aimlessly but searching strategically
Working for an agency is great preparation for all other marketing
Learn how to gamify social sharing
Leverage exponentially using your employees
Agencies can mentor their clients to release their employees as influencers
Closing Thought: "Marketing, at its core, is actually Fun!”
Connect with Todd:
Website: https://www.everyonesocial.com/
LinkedIn: https://www.linkedin.com/in/toddkunsman/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

050: The Nichification of Websites With Matt Bailey

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities.
He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM.
According to Microsoft, "He has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."
His training curriculum is used at universities across the country.
From developing real-estate websites in 1996 to starting his own digital marketing agency, hehas been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and now offers coached digital marketing courses at Learn.Sitelogic.com.
He is also the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. As well as the digital marketing instructor for the ANA (Association of National Advertisers), and an instructor for LinkedIn Learning,
He’s the author of:
Internet Marketing: An Hour a Day
Wired to be Wowed; and
Teach New Dogs Old Tricks
When he isn’t immersed in the universe of marketing and technology, he spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading.
His overall goal is to teach businesses how to make marketing logical, measurable and predictable (plan-able), so they can be profitable.
Join me in welcoming a great guest to the podcast, Matt Bailey.
Some key highlights include:
Persuasion - logic, emotion and credibility
Analytics are not wandering aimlessly but searching strategically
There is a global takeover by social media fluff
Today’s personalization is a throwback to “wizarding” of websites
You have to niche down to the right question to find the right answer
Credibility is how you present info accurately
Closing Thought: "Websites in Web 3.0 are undergoing “nichification!”
Connect with Matt:
Website: https://www.sitelogicmarketing.com/
LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

049: The Most Influential Marketers With Olga Andrienko

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies. She also has 6+ years in a leadership role growing a SaaS / B2B marketing team.
Her leadership DNA is to “simply bring change.” She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of her team. She defines the “what” and lets them figure our the “how. Currently serving as VP of Brand Marketing of SemRush.
Personal achievements, interests:
• Judge of UK and EU Content Awards, and US Social Media & Communication Awards
• Investor and advisor for Vox for dogs startup, MoM growth exceeded 30% when I joined
• Mentioned among the 25 most influential women in digital marketing by TopRank
• The only female member on the Board of Trustees for Hillel Fund in Russia, donating over $
5,000 annually
• Quoted in Marketing Rebellion best-seller by Mark Schaefer and member of advisory board for Digital and Social Media Marketing book
• Created a movie and showed it in the movie theatre
• Read 30+ books on psychology, leadership and self-development annually
• Steered a sailboat for 4 hours non-stop at night on my first sailing trip
• Love opera, ballet, watch Nutcracker once each season
• Professional athlete in high school
Join me in welcoming Olga Andrienko to the Marketing Umbrella podcast!
Some key highlights include:
SEO is getting yourself seen online, early!
Different cultures require different approaches
Language, accents and dialects matter more than geographic distinctions
Patient partnerships work best when working with clients
Agency owners understand SEO and must respectfully and patiently educate business owners
Closing Thought: "Social Media Managers are the Most Influential Marketers!"
Connect with Olga:
Website: https://semrush.com
LinkedIn: https://www.linkedin.com/in/olgandrienko/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

048: How Agencies Improve Their Craft With JJ Reynolds

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today manages the team at Mediauthentic where they provide actionable data management from marketing to fulfillment. The goal is to allow businesses to stop worrying about the data and start taking action based on real-world insights.
At the same time, DataStudio.VIP is where he shares expertise & tools for teams to start making more money using Google Data Studio.
It's my pleasure to welcome J J Reynolds to the Marketing Umbrella podcast! Here are some highlights of this week’s show:
Agencies often neglect measuring and effectively utilizing true data
ROAS is often a more important measurement than Cost per Lead
You have to consistently define success AND attribution equally
"Time to Revenue" is a oft-neglected metric
The ultimate goal is for agencies to improve at their craft AND to generate additional revenue streams
Closing Thought: "Lead your teams well to simply be better than you were today!"
Connect with JJ:
Website: https://mediauthentic.com
LinkedIn: https://www.linkedin.com/in/jjreynoldsjr
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

047: Trust - The Top Of The Funnel With Dan Englander

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Today’s guest is the the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies, and he hosts The Digital Agency Growth Podcast. He's the author of Relationship Sales At Scale and Mastering Account Management.
Previously he was the first employee Head of New Business at the animation studio IdeaRocket. He lives in New York, and in his spare time he enjoys hurting himself via Brazilian Jiu-Jitsu.
It's my pleasure to welcome Dan Englander to the Marketing Umbrella podcast!
Here are some highlights of this week’s show:
There is an “Arms Race” of outreach between marketing agencies
Leveraging friends of friends, without spam, is an efficient scaling tactic
Anything beyond “Dunbar’s number” of contacts and networking is wasted
Focused outreach is strategic, not haphazard.
Scaling is not infinite. It still needs to be measured and strategic
Closing Thought: "if it was easy, everybody would do it. And always strive for clarity!"
Connect with Dan:
Website: https://salesschema.com
LinkedIn: https://www.linkedin.com/in/danenglander/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

046: Follow The Traction With Pierre Cassuto

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Today’s guest is the Global Chief Marketing Officer for Humanz, and is responsible for accelerating awareness and growth of the top influencer marketing and social commerce platform. His career journey and popularity as a speaker is rooted in his passion for the creator economy, belief that creators are the true marketers of today and tomorrow and his ability to simplify complicated concepts — so marketers can quickly move from understanding to application.
Prior to Humanz, he served in key roles at Ogilvy’s Paris and Johannesburg headquarters, where he helped lead the global agency’s strategic work for brands including IBM, LVMH and Nestlé. Then recruited by several media companies to assist with their digital transformation, including: Zanews, where he served as director of the International Emmy award-winning satirical news show and House of Cronies, an original political-based board game he helped launch.
He also earned an MBA from the University of Cape Town and serves on the Interactive Advertising Bureau Digital Influencer Marketing Committee.
It's my pleasure to welcome Pierre Cassuto to the Marketing Umbrella podcast!
Here are some highlights of this week’s show:
Different markets are at varying levels of maturity - same strategy but different tactics
Marketing is always a personal connection. Marketing is about people. Never forget that.
Build it and they will come only happens in the movies. Sell it first, them build it.
Focus on fundamentals. Be great at the things that have the highest ROI
Closing Thought: "Follow the Traction. Follow the Inertia!!"
Connect with Pierre:
Website: https://humanz.com
LinkedIn: https://www.linkedin.com/in/pierrecassuto/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

045: Build A Community, Not An Audience With Heather Parady

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today is a previous mental health therapist turned show host and digital business owner. After her hobby podcast NFTs for Newbies hit one million downloads in just 8 months, she fell in love with Web3 and is now actively studying how online communities are not only building successful projects but are also “humanizing” the internet. She also led a strong community movement called Unconventional Leaders that has broad impact across a variety of sectors.
It's my pleasure to welcome Heather Parady to the Marketing Umbrella podcast!
Here are some highlights of this week’s show:
-Action, to be Effective, Requires Clarity
-Communities require three things:
Clear Ethos;
Development of Leaders;
Sequential Engagement and/or Gamification
A Sense of Belonging for Its Members
-Every Business Needs a Digital Wallet
-NFTs are Basically Access to a Community
Closing Thought: "Building and Audience is Not Necessarily Building a Community!"
Connect with Heather:
Website: https://heatherparady.com
LinkedIn: https://www.linkedin.com/in/heatherparady/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

044: Community - Enrolling Others in Your Vision With Molly Trotter

Welcome to episode 44 of The Marketing Umbrella with Itamar Shafir. Listen in as our host Kevin Prewett chats with Community Builder and Business Coach Molly Trotter.
As a former television news anchor and making appearances on ESPN, our guest today has helped thousands of people share their real, bold and authentic voice unapologetically. Nearly a decade of experience in front of the camera has earned her the title of a master communicator and she has helped hundreds of coaches lock in their confidence using their real voice to grow their business.
She is a Co-Founder with Girl Power Alliance helping Christian women grow through Christ-centered resources for personal and professional development. At GPA we believe there is NO competition in the Kingdom.
Here are some highlights of this week’s show:
· Building Community is difficult but vital for growth
· To effectively build community, you have to “Enroll Others in Your Vision”
· Building strategic partnerships is crucial in building community and expanding your agency services
· Messaging is simply identifying the top 3 problems your customers has and solving for them.
Closing Thought: "Your story is always mentoring someone else, always!"
Connect with Molly:
Website: https://girlpoweralliance.com/
LinkedIn: https://www.linkedin.com/in/molly-trotter-4937824b/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com