The Marketing Umbrella Podcast

049: The Most Influential Marketers With Olga Andrienko

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies. She also has 6+ years in a leadership role growing a SaaS / B2B marketing team.
Her leadership DNA is to “simply bring change.” She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of her team. She defines the “what” and lets them figure our the “how. Currently serving as VP of Brand Marketing of SemRush.
Personal achievements, interests:
• Judge of UK and EU Content Awards, and US Social Media & Communication Awards
• Investor and advisor for Vox for dogs startup, MoM growth exceeded 30% when I joined
• Mentioned among the 25 most influential women in digital marketing by TopRank
• The only female member on the Board of Trustees for Hillel Fund in Russia, donating over $
5,000 annually
• Quoted in Marketing Rebellion best-seller by Mark Schaefer and member of advisory board for Digital and Social Media Marketing book
• Created a movie and showed it in the movie theatre
• Read 30+ books on psychology, leadership and self-development annually
• Steered a sailboat for 4 hours non-stop at night on my first sailing trip
• Love opera, ballet, watch Nutcracker once each season
• Professional athlete in high school
Join me in welcoming Olga Andrienko to the Marketing Umbrella podcast!
Some key highlights include:
SEO is getting yourself seen online, early!
Different cultures require different approaches
Language, accents and dialects matter more than geographic distinctions
Patient partnerships work best when working with clients
Agency owners understand SEO and must respectfully and patiently educate business owners
Closing Thought: "Social Media Managers are the Most Influential Marketers!"
Connect with Olga:
Website: https://semrush.com
LinkedIn: https://www.linkedin.com/in/olgandrienko/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

048: How Agencies Improve Their Craft With JJ Reynolds

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today manages the team at Mediauthentic where they provide actionable data management from marketing to fulfillment. The goal is to allow businesses to stop worrying about the data and start taking action based on real-world insights.
At the same time, DataStudio.VIP is where he shares expertise & tools for teams to start making more money using Google Data Studio.
It's my pleasure to welcome J J Reynolds to the Marketing Umbrella podcast! Here are some highlights of this week’s show:
Agencies often neglect measuring and effectively utilizing true data
ROAS is often a more important measurement than Cost per Lead
You have to consistently define success AND attribution equally
"Time to Revenue" is a oft-neglected metric
The ultimate goal is for agencies to improve at their craft AND to generate additional revenue streams
Closing Thought: "Lead your teams well to simply be better than you were today!"
Connect with JJ:
Website: https://mediauthentic.com
LinkedIn: https://www.linkedin.com/in/jjreynoldsjr
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

047: Trust - The Top Of The Funnel With Dan Englander

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Today’s guest is the the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies, and he hosts The Digital Agency Growth Podcast. He's the author of Relationship Sales At Scale and Mastering Account Management.
Previously he was the first employee Head of New Business at the animation studio IdeaRocket. He lives in New York, and in his spare time he enjoys hurting himself via Brazilian Jiu-Jitsu.
It's my pleasure to welcome Dan Englander to the Marketing Umbrella podcast!
Here are some highlights of this week’s show:
There is an “Arms Race” of outreach between marketing agencies
Leveraging friends of friends, without spam, is an efficient scaling tactic
Anything beyond “Dunbar’s number” of contacts and networking is wasted
Focused outreach is strategic, not haphazard.
Scaling is not infinite. It still needs to be measured and strategic
Closing Thought: "if it was easy, everybody would do it. And always strive for clarity!"
Connect with Dan:
Website: https://salesschema.com
LinkedIn: https://www.linkedin.com/in/danenglander/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

046: Follow The Traction With Pierre Cassuto

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Today’s guest is the Global Chief Marketing Officer for Humanz, and is responsible for accelerating awareness and growth of the top influencer marketing and social commerce platform. His career journey and popularity as a speaker is rooted in his passion for the creator economy, belief that creators are the true marketers of today and tomorrow and his ability to simplify complicated concepts — so marketers can quickly move from understanding to application.
Prior to Humanz, he served in key roles at Ogilvy’s Paris and Johannesburg headquarters, where he helped lead the global agency’s strategic work for brands including IBM, LVMH and Nestlé. Then recruited by several media companies to assist with their digital transformation, including: Zanews, where he served as director of the International Emmy award-winning satirical news show and House of Cronies, an original political-based board game he helped launch.
He also earned an MBA from the University of Cape Town and serves on the Interactive Advertising Bureau Digital Influencer Marketing Committee.
It's my pleasure to welcome Pierre Cassuto to the Marketing Umbrella podcast!
Here are some highlights of this week’s show:
Different markets are at varying levels of maturity - same strategy but different tactics
Marketing is always a personal connection. Marketing is about people. Never forget that.
Build it and they will come only happens in the movies. Sell it first, them build it.
Focus on fundamentals. Be great at the things that have the highest ROI
Closing Thought: "Follow the Traction. Follow the Inertia!!"
Connect with Pierre:
Website: https://humanz.com
LinkedIn: https://www.linkedin.com/in/pierrecassuto/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

045: Build A Community, Not An Audience With Heather Parady

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today is a previous mental health therapist turned show host and digital business owner. After her hobby podcast NFTs for Newbies hit one million downloads in just 8 months, she fell in love with Web3 and is now actively studying how online communities are not only building successful projects but are also “humanizing” the internet. She also led a strong community movement called Unconventional Leaders that has broad impact across a variety of sectors.
It's my pleasure to welcome Heather Parady to the Marketing Umbrella podcast!
Here are some highlights of this week’s show:
-Action, to be Effective, Requires Clarity
-Communities require three things:
Clear Ethos;
Development of Leaders;
Sequential Engagement and/or Gamification
A Sense of Belonging for Its Members
-Every Business Needs a Digital Wallet
-NFTs are Basically Access to a Community
Closing Thought: "Building and Audience is Not Necessarily Building a Community!"
Connect with Heather:
Website: https://heatherparady.com
LinkedIn: https://www.linkedin.com/in/heatherparady/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

044: Community - Enrolling Others in Your Vision With Molly Trotter

Welcome to episode 44 of The Marketing Umbrella with Itamar Shafir. Listen in as our host Kevin Prewett chats with Community Builder and Business Coach Molly Trotter.
As a former television news anchor and making appearances on ESPN, our guest today has helped thousands of people share their real, bold and authentic voice unapologetically. Nearly a decade of experience in front of the camera has earned her the title of a master communicator and she has helped hundreds of coaches lock in their confidence using their real voice to grow their business.
She is a Co-Founder with Girl Power Alliance helping Christian women grow through Christ-centered resources for personal and professional development. At GPA we believe there is NO competition in the Kingdom.
Here are some highlights of this week’s show:
· Building Community is difficult but vital for growth
· To effectively build community, you have to “Enroll Others in Your Vision”
· Building strategic partnerships is crucial in building community and expanding your agency services
· Messaging is simply identifying the top 3 problems your customers has and solving for them.
Closing Thought: "Your story is always mentoring someone else, always!"
Connect with Molly:
Website: https://girlpoweralliance.com/
LinkedIn: https://www.linkedin.com/in/molly-trotter-4937824b/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

043: Reaching Your Audience Through Storying With Katy Ward

Welcome to episode 43 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with StoryBrand Expert Katy Ward.
Katy is a StoryBrand Certified Guide & Copywriter. She works with holistic wellness companies to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She also excels at blending seemingly disparate elements like art and community into her marketing strategies.
Here is what to expect on this week’s show:
· Learning how to truly discover who is your ideal customer and what do they truly want
· Understanding the Psychology of Attention
· How to Capture Their Attention Through Storying
· Diving into the Process of Customer Identity, Customer Motivation and Customer Behavior
· The Simplicity of Marketing in the Hero's Journey
Closing Thought: "First hear them, then educate them through their customer journey."
Connect with Katy:
Website: https://marketingmadesimple.com http://katyward.com/
LinkedIn: https://www.linkedin.com/in/katy--ward/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

042: Scale to Your Ability to Deliver With Laura Bell Greeno

Welcome to episode 42 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with Marketing Tech Founder, Laura Bell Greeno.
Laura spent the last twenty plus years honing her natural creative talents as a marketer while building and growing dozens of successful startups, including her own digital marketing agency and ecommerce software company she sold for nearly $10 million in 2019.
She started in sales for a digital marketing and advertising company in 1999, was recruited into technology consulting in 2006, then moved further into the strategic side of marketing just as her technology background distinctively positioned her for the digital age.
Currently, she helps other entrepreneurs and small businesses build internal digital marketing teams and develop marketing plans as a hybrid coach/consultant. Most clients learn to think both creatively and strategically about how to grow and organize marketing efforts for maximum profitability.
Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. As you can see, being a serial founder is in his DNA…
Here is what to expect on this week’s show:
· Learning how to vet potential employees well
· Using SWOT analysis in hiring
· Integrate your systems internally before exporting the service as an offering
· Scale proportionately to your ability to deliver
· Every client is an opportunity for R & D
Closing Thought: Moving forward, it will be crucial to multiply yourself utilizing the “gig economy,” in order to scale quickly.
Connect with Laura and Webscout:
Website: https://webscoutcoaching.com
LinkedIn: https://www.linkedin.com/in/laurabellgreeno/
To Learn more about Umbrella – please visit https://umbrellaus.com

041: The Uber of Smart Marketing With Arjun Rai

Welcome to episode 41 of The Marketing Umbrella Podcast.. This week we shift to a new voice behind the mic, Kevin Prewett. Kevin sits down with Arjun Rai, founder of HelloWoofy. and they talk about how social media can be effectively harnessed and successfully utilized in your marketing agency strategy.
Arjun is a New York City based entrepreneur and has been networking with some of the most well-known entrepreneurs in the city and globally. A few weeks into college, he launched a startup, Fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization called TheBizDen.
His third startup, Wrkbench.io was a virtual collaboration space designed for creatives. And after spending a few years and learning the ins and outs of running a venture backed startup, he set out to modernize another industry related to his former passion of social media. The startup would become HelloWoofy - a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.
Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. As you can see, being a serial founder is in his DNA…
Here is what to expect on this week’s show:
What Arjun means when he says Smart Marketing for Underdogs
Equity crowdfunding can be powerful and effective
Direct Mail is still a viable and lucrative marketing channel
Continuous customer feedback drives innovation
Facebook groups are a great option to build community around your agency
Web3, IoT and Meta will soon dominate, so get ready
Closing Thoughts:
Arjun jumped into the marketing tech space simply because “He thought he could do it better!”
“You don’t have to outrun everyone, just your closest competitor”
Connect with Arjun and HelloWoofy:
Website: https://hellowoofy.com
LinkedIn: https://www.linkedin.com/in/arjunrai/
Twitter: https://twitter.com/arjunraime https://twitter.com/WoofyHQ
Facebook Group: Content Masters - https://www.facebook.com/groups/1644716838875572
Instagram: https://www.instagram.com/hellowoofy/
To learn more about Umbrella visit https://www.umbrellaus.com

040: Selling Like A Warrior With Jason Forrest

Selling Like A Warrior With Jason Forrest
 
Welcome to episode 40 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about sales and how to create the successful mindset and approach so that your company’s sales team (or even just your company’s one salesman) can achieve consistent success.
 
Jason Forrest is CEO at FPG (Forest Performance Group), a national sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs. The winner of four international Stevie Awards for his Warrior Selling and Leadership Coaching training programs, Jason is also an award-winning author of five books, including Leadership Sales Coaching – rated as one of Selling Power Magazine's Top Sales Books. Additionally, Inc. Magazine has named FPG as one of the Nation’s Best Workplaces for 2017 and Fastest Growing Companies.
 
Here is what to expect on this week’s show:
·        Jason’s background and how it is he came from a family where selling was valued.
·        The three major steps of any successful sale regardless of the industry or price of product.
·        Why it’s important to see improving sales as improving lives, and how this thought practice can help.
·        Whose job is it in a small business to provide the differentiation to the client?
·        Tips for critical behavioral changes, ones that will change your business life as well as your personal life.
·        How personality types play into one’s ability to sell.
·        Why it is that Jason will not help you hire your first salesman, and what that says about how a company needs to think about investing in their sales team.
·        How do you keep motivation up, through the ups and downs, for your people in sales.
 
 
Relevant links:
Fpg.com
maryandjasonforrest.com
 
Connect with Jason:

LinkedIn: https://www.linkedin.com/in/jasonforrest/
Twitter: https://twitter.com/jforrestspeaker
Facebook: https://www.facebook.com/ForrestPerformanceGroup/
Instagram: https://www.instagram.com/forrestperformancegroup/
 
 

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