The Marketing Umbrella Podcast

063: The Intersection Of Art And Tech With Christina Hawatmeh

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…  
Our guest today is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio – which stands for Scope It Out  – aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented. 
She is also the founder of the first female founded NFT marketplace, and first photography focused NFT marketplace. She was named Top Entrepreneurs to Follow by NY Finance.
After completing her masters in International Affairs from Columbia University and starting her career, she was inspired to start Scopio in 2016. She’s also an author, recently releasing a book called The Year Time Stopped: The Global Pandemic and Photos.
Join me in welcoming a new friend to the podcast, Christina Hawatmeh…
Some key highlights include:
Filling the Gap - Become the best and money will follow… Barbara COocoran
Photo sharing levels the playing field
The world is noisy.   To overcome this, you have to micro target 
Today’s market is visual first
Community is built on “one on one” conversations
Closing Thought:  "Marketing must take a human-based approach!”
To Connect with Christina:
Linkedin - https://www.linkedin.com/in/chawatmeh/
Website - https://www.scop.io
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

062: The Key To Retention? Do Great Work With Robert Patin

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…  
Our guest today is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. He is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. A two-time international best-selling author and passionate about sharing next-level strategies so that creative agency leaders will find fulfillment and growth.
Join me in welcoming Robert Patin to The Marketing Umbrella Podcast… 
Some key highlights include:
Your clients are concerned more with results than price
To value them, find ways to elevate Creatives
Create financial models to determine accurate pricing
Your price point needs to adapt for growth
As a founder, you take all the risks…so build a sustainable life around it
Closing Thought:  "We must strive to mitigate the demand for instant results!”
Special link with FREE Resources for our listeners - Creativeagencysuccess.com/marketingumbrella
To Connect with Robert::
Linkedin - https://www.linkedin.com/in/creative-agency-success
Website - https://www.creativeagencysuccess.com
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

061: Be The Gatekeeper of Your AI Marketing With Abby Hehemann

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the Director of Product Marketing at GetResponse – specializing in strategic product positioning and value-driven messaging. With a decade of experience in SaaS marketing, she's on a mission to empower marketers and business owners with the tools and insights they need to grow, engage, and convert their audience.
Join me in welcoming a new friend to the podcast, Abby Hehemann…
Some key highlights include:
Big data is predictive! 
AI increases productivity for agencies
Recommends agencies start with email marketing - low barrier to entry
Big Data - providing volume, velocity and variety
Be the gatekeeper by embedding generative AI into your workflow
Closing Thought:  "Be a problem solver!”
To Connect with Abby:
Linkedin - https://www.linkedin.com/in/abby-hehemann
Website - https://getresponse.com⁠
To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠⁠ https://umbrellaus.com

060: To Stand Out Swim Against The Flow With Ian Anderson Gray

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, he is also a professional singer and lives near Manchester in the United Kingdom.
Join me in welcoming a friend to the podcast, Ian Anderson Gray…
Some key highlights include:
It's okay to build a brand around your personal name as long as you are building bigger than yourself
Sometimes you have to swim against the flow to stand out
Video form length is determined by audience needs and wants
Allow your clients to learn with you
ChatGPT and AI in marketing is currently at the "creepy" stage
Closing Thought:  "Shut out the noise and listen to your gut more often!!”
To Connect with Ian:
Linkedin - https://www.linkedin.com/in/ianandersongray/
Website - ⁠http://www.iag.me/⁠
To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠ https://umbrellaus.com

059: Tell The Story Of Your Client’s Future Success With Jeff Walker

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online.
He started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and since then has never slowed down.
Now all these years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. His students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world.
He lives in Durango, Colorado (because he can live anywhere he wants)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride.
Join me in welcoming a legend to the podcast, Jeff Walker…
Some key highlights include:
Be driven by impact before results
Build your audience by truly connecting with them in community
Timeless principles outlast obsolescence!
Never let yourself get bored
Obsess over your audience and your offer
Closing Thought: "Marketing is Telling the Story of Your Client’s Future Success!!”
To Connect with Jeff:
Linkedin - https://www.linkedin.com/in/jeffwalkerco/
Website - http://www.productlaunchformula.com/
Website - http://www.jeffwalker.com/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

058: How To Market In The In Between With Matheus Riolfi

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the Co-founder and CEO of Tint, intrinsic embedded insurance. Self-proclaimed data geek and finance guy, exploring the idea that we can use data to predict the future (losses) and do some financial engineering around it sounds super interesting to him. When asked to share one unique facet to his personality, he answered - I prefer direct communication and transparency. I also believe it's impossible to build meaningful and productive relationships without it.
Join me in welcoming a great guest to the podcast, Matheus Riofi…
Some key highlights include:
Product features for one company often have universal application
You can scale even if you are at capacity
AirBnB, Turo and Uber - all operate in the “in between”
Data can be useful even if not directly related to the variable you are measuring
Counterintuitive - Insurance can drive profit, revenue and retention
Closing Thought: "Less noise, more value!”
To Connect with Matheus:
Linkedin - https://www.linkedin.com/in/mriolfi/
Website - https://tint.ai
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

057: Doing Good Is Good Marketing With Sam Jacobs

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is the Founder and CEO of Pavilion, the premier community and career development platform for high-growth leaders and their teams in every function. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.
Prior to Pavilion, he spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox. He lives in the West Village of Manhattan with his wife and two dogs, Walty and Williams.
Join me in welcoming a great guest to the podcast, Sam Jacobs…
Some key highlights include:
Speak often, speak clearly and speak simply!
Community-based, holistic approach to success
Find the middle of your own Ikigai
Listen closely but act quickly
The importance of small group learning and insights
Always remember - “relational over transactional!”
Closing Thought: "Doing Good is Good Marketing!”
To Connect with Sam:
Linkedin - https://www.linkedin.com/in/samfjacobs/
Website - https://joinpavilion.com
Book - Kind Folks Finish First
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

056: You Cannot Survive Omni-Channel Marketing With Mike Allton

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is an International Keynote Speaker, Host of the Partnership Unpacked podcast & Head of Strategic Partnerships at Agorapulse
Because he is also focused on developing long-term relationships, his goal is always to help you achieve your business goals, whether through awareness, leads, revenue, or something else. Every quarter he executes successful virtual summits that feature dozens of top experts in the industry and attract thousands of attendees.
One of his professional accomplishments that highlights his devotion to relationships is the mastermind, membership group, and book deal that he was blessed to be a part of with friends and colleagues, Stephanie Liu, Jenn Herman & Amanda Robinson.
Join me in welcoming a friend and a great guest to the podcast, Mike Allton…
Some key highlights include:
Vanity metrics are useless compared to real-time, usable data
Marketers must leverage those ahead of you on the journey
Brands cannot survive omni-channel marketing strategies
You need to build a community around your service
Brands need a layer of security and control in social
In-person events are now in high demand… again
Closing Thought: "Influencers crave relationships… especially with you!”
Connect with Mike:
Website: https://agorapulse.com
LinkedIn: https://www.linkedin.com/in/mikeallton/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

055: The Best Marketing is Born Out of Pain With Stuart Leo

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is the founder and CEO of Waymaker.io - an intelligent business management platform that helps leaders build a better business in 30 days. He is a thought leader in strategy, systems, and leadership development. As the founder of Waymaker.io he has led the creation of Waymaker's Leadership Curve - a revolutionary way of building clarity, alignment and remarkable results in any organization.
Join me in welcoming a friend and a great guest to the podcast, Stuart Leo
Some key highlights include:
Most marketing solutions try to fix the symptom and no the root problem
The best solutions are directional and do not seek to be perfect
The best diagnostic process aims at the ideal business model
Marketing speaks directly to the DNA of a company
Focus on your specific sweet spot and scale, to grow
Closing Thought: "Build a platform, not a product!”
Connect with Stuart:
Website: https://waymaker.io
LinkedIn: https://www.linkedin.com/in/stuartleo/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

054: Marketing Best Practices Are Not Static With Kanika Misra

Marketing Best Practices Are Not Static With Kanika Misra. Welcome to the Marketing Umbrella Podcast, where we chat with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is a growth marketer who is obsessed with data and psychology. She is also passionate about helping companies skyrocket top-line metrics by identifying & leveraging customers' true buying motivations and implementing a data-driven method so they are 7x more likely to convert.
Currently, she is the Owner & Managing Director of BedaBeda Growth, a science-backed conversion rate optimization firm. The BedaBeda Growth team is obsessed with using data, behavioral science, and psychology to create customized roadmaps for growth. And they love using those roadmaps to take you and your company on the best road trips of your life!
Join me in welcoming my friend and a great guest to the podcast, Kanika Misra…
Some key highlights include:
Media buyers can only control the “top of the funnel”
You have to control the controlables
Paid traffic is not getting cheaper, so we have to be better
Complexity of sale is directly proportionate to product price
With CRO, there is always a lag to determine ROI
Context is , conversation is substantive
Closing Thought: "As marketers, it’s our job to create the best experience possible for our clients… and the process never ends!”
To Connect with Kanika
Linkedin - https://www.linkedin.com/in/kanikamisra/
https://bedabedagrowth.com
Twitter - @kanika_misra
Home - Science-Backed Conversion Rate Optimization - BedaBeda Growth
We help you grow your faster, cheaper, better – much better. High performance copy, landing pages, & funnels that actually convert. Let’s Grow You’re In Good Company How Will We Help? We create and execute customized strategies to help you make a lot more money using resources you already have. We are your laser-focused conversion
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com