The Marketing Umbrella Podcast

059: Tell The Story Of Your Client’s Future Success With Jeff Walker

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online.
He started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and since then has never slowed down.
Now all these years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. His students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world.
He lives in Durango, Colorado (because he can live anywhere he wants)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride.
Join me in welcoming a legend to the podcast, Jeff Walker…
Some key highlights include:
Be driven by impact before results
Build your audience by truly connecting with them in community
Timeless principles outlast obsolescence!
Never let yourself get bored
Obsess over your audience and your offer
Closing Thought: "Marketing is Telling the Story of Your Client’s Future Success!!”
To Connect with Jeff:
Linkedin - https://www.linkedin.com/in/jeffwalkerco/
Website - http://www.productlaunchformula.com/
Website - http://www.jeffwalker.com/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

058: How To Market In The In Between With Matheus Riolfi

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the Co-founder and CEO of Tint, intrinsic embedded insurance. Self-proclaimed data geek and finance guy, exploring the idea that we can use data to predict the future (losses) and do some financial engineering around it sounds super interesting to him. When asked to share one unique facet to his personality, he answered - I prefer direct communication and transparency. I also believe it's impossible to build meaningful and productive relationships without it.
Join me in welcoming a great guest to the podcast, Matheus Riofi…
Some key highlights include:
Product features for one company often have universal application
You can scale even if you are at capacity
AirBnB, Turo and Uber - all operate in the “in between”
Data can be useful even if not directly related to the variable you are measuring
Counterintuitive - Insurance can drive profit, revenue and retention
Closing Thought: "Less noise, more value!”
To Connect with Matheus:
Linkedin - https://www.linkedin.com/in/mriolfi/
Website - https://tint.ai
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

057: Doing Good Is Good Marketing With Sam Jacobs

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is the Founder and CEO of Pavilion, the premier community and career development platform for high-growth leaders and their teams in every function. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.
Prior to Pavilion, he spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox. He lives in the West Village of Manhattan with his wife and two dogs, Walty and Williams.
Join me in welcoming a great guest to the podcast, Sam Jacobs…
Some key highlights include:
Speak often, speak clearly and speak simply!
Community-based, holistic approach to success
Find the middle of your own Ikigai
Listen closely but act quickly
The importance of small group learning and insights
Always remember - “relational over transactional!”
Closing Thought: "Doing Good is Good Marketing!”
To Connect with Sam:
Linkedin - https://www.linkedin.com/in/samfjacobs/
Website - https://joinpavilion.com
Book - Kind Folks Finish First
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

056: You Cannot Survive Omni-Channel Marketing With Mike Allton

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is an International Keynote Speaker, Host of the Partnership Unpacked podcast & Head of Strategic Partnerships at Agorapulse
Because he is also focused on developing long-term relationships, his goal is always to help you achieve your business goals, whether through awareness, leads, revenue, or something else. Every quarter he executes successful virtual summits that feature dozens of top experts in the industry and attract thousands of attendees.
One of his professional accomplishments that highlights his devotion to relationships is the mastermind, membership group, and book deal that he was blessed to be a part of with friends and colleagues, Stephanie Liu, Jenn Herman & Amanda Robinson.
Join me in welcoming a friend and a great guest to the podcast, Mike Allton…
Some key highlights include:
Vanity metrics are useless compared to real-time, usable data
Marketers must leverage those ahead of you on the journey
Brands cannot survive omni-channel marketing strategies
You need to build a community around your service
Brands need a layer of security and control in social
In-person events are now in high demand… again
Closing Thought: "Influencers crave relationships… especially with you!”
Connect with Mike:
Website: https://agorapulse.com
LinkedIn: https://www.linkedin.com/in/mikeallton/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

055: The Best Marketing is Born Out of Pain With Stuart Leo

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is the founder and CEO of Waymaker.io - an intelligent business management platform that helps leaders build a better business in 30 days. He is a thought leader in strategy, systems, and leadership development. As the founder of Waymaker.io he has led the creation of Waymaker's Leadership Curve - a revolutionary way of building clarity, alignment and remarkable results in any organization.
Join me in welcoming a friend and a great guest to the podcast, Stuart Leo
Some key highlights include:
Most marketing solutions try to fix the symptom and no the root problem
The best solutions are directional and do not seek to be perfect
The best diagnostic process aims at the ideal business model
Marketing speaks directly to the DNA of a company
Focus on your specific sweet spot and scale, to grow
Closing Thought: "Build a platform, not a product!”
Connect with Stuart:
Website: https://waymaker.io
LinkedIn: https://www.linkedin.com/in/stuartleo/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

054: Marketing Best Practices Are Not Static With Kanika Misra

Marketing Best Practices Are Not Static With Kanika Misra. Welcome to the Marketing Umbrella Podcast, where we chat with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is a growth marketer who is obsessed with data and psychology. She is also passionate about helping companies skyrocket top-line metrics by identifying & leveraging customers' true buying motivations and implementing a data-driven method so they are 7x more likely to convert.
Currently, she is the Owner & Managing Director of BedaBeda Growth, a science-backed conversion rate optimization firm. The BedaBeda Growth team is obsessed with using data, behavioral science, and psychology to create customized roadmaps for growth. And they love using those roadmaps to take you and your company on the best road trips of your life!
Join me in welcoming my friend and a great guest to the podcast, Kanika Misra…
Some key highlights include:
Media buyers can only control the “top of the funnel”
You have to control the controlables
Paid traffic is not getting cheaper, so we have to be better
Complexity of sale is directly proportionate to product price
With CRO, there is always a lag to determine ROI
Context is , conversation is substantive
Closing Thought: "As marketers, it’s our job to create the best experience possible for our clients… and the process never ends!”
To Connect with Kanika
Linkedin - https://www.linkedin.com/in/kanikamisra/
https://bedabedagrowth.com
Twitter - @kanika_misra
Home - Science-Backed Conversion Rate Optimization - BedaBeda Growth
We help you grow your faster, cheaper, better – much better. High performance copy, landing pages, & funnels that actually convert. Let’s Grow You’re In Good Company How Will We Help? We create and execute customized strategies to help you make a lot more money using resources you already have. We are your laser-focused conversion
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

053: From Football Artistry to Facebook Mastery With Marin Ištvanić

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
For the past 7 years, our guest today has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social.
He’s a 2x Geekout speaker and 1x Affiliate World Asia speaker. In the last 12 months, he spent over 30M on Facebook ads, and today he’s going to share some of his go-to strategies and learnings as well as some additional tips and tricks to help agencies do the same. He’s a partner at a few in-house brands, and he helped scale and exit 2 of those brands already.
Join us in welcoming a great guest to the podcast, Marin Ištvanić.
Some key highlights include:
Facebook demographics - still a growing platform, longer viewer attention span, spending longer on the platform
Recent iOS update created issues but also produced creative workarounds and eliminated bad marketers
Fb is great at generating demand
Fb also a great opportunity to collaborate with youtube influencers
Common Fb mistakes - over-reliance on setup, overly complicated, and lack of research
Closing Thought: "Product page for sales, landing page for scale!”
Connect with Marin:
Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

052: Synchronizing Collaboration Remotely With Drew Moffitt

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today currently leads marketing at Kumospace. As one of the company's earliest employees, he helped take it from a pre-funded product with ~100 users to being used by several million around the world. Kumospace a Lightspeed Ventures portfolio company with more than $24 million in funding.
He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries. His background in startups is rich having founded two companies (1 exit) and built four corporate back ventures including one for Ford Motor Company. His startup work has been featured in over 50 publications including Business Insider, Elite Daily, CNET, ABC’s Good Morning America, Refinery 29, and New Yorker.
Outside of work, he is an avid skier and sailor. He founded and hosted VentureSails, invite-only networking events for founders and tech-sector investors. Through this network he made over eleven angel investments across a wide range of sectors including space, fintech, consumer tech, and consumer packaged goods.
Join me in welcoming a great guest to the podcast, Drew Moffitt.
Some key highlights include:
Marketing changes are an “arms race!” Constant motion
Practitioners are a necessity over theorists in marketing
The best product development stems from customer feedback… always!
It is not only important to collect good data, you have to effectively utilize it as well
Covid changed everything globally!
Startups are an inevitable roller coaster
Closing Thought: "Stop Debating the Future of Work!”
Connect with Drew:
Website: ​​https://www.kumospace.com/
LinkedIn: https://www.linkedin.com/in/drewpmoffitt/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

051: Leveraging Employees as Influencers With Todd Kunsman

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies.
Currently, you'll find him as the marketing team lead at EveryoneSocial - An employee influencer platform designed to help companies enable their employees to share and create content on social media.
He is also the founder of Remote Work Junkie, where they share insights about the basics of remote work, tips for getting hired, strategies for managing and building remote teams, applying for and listing remote jobs, and much more.
Previously the Founder of Invested Wallet - which was Acquired in 2021 - great story behind that as well…
A B2B and SaaS marketing advisor, and website creator.
Join me in welcoming a great guest to the podcast, Todd Kunsman.
Some key highlights include:
There is copy in everything
Analytics are not wandering aimlessly but searching strategically
Working for an agency is great preparation for all other marketing
Learn how to gamify social sharing
Leverage exponentially using your employees
Agencies can mentor their clients to release their employees as influencers
Closing Thought: "Marketing, at its core, is actually Fun!”
Connect with Todd:
Website: https://www.everyonesocial.com/
LinkedIn: https://www.linkedin.com/in/toddkunsman/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

050: The Nichification of Websites With Matt Bailey

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities.
He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM.
According to Microsoft, "He has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."
His training curriculum is used at universities across the country.
From developing real-estate websites in 1996 to starting his own digital marketing agency, hehas been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and now offers coached digital marketing courses at Learn.Sitelogic.com.
He is also the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. As well as the digital marketing instructor for the ANA (Association of National Advertisers), and an instructor for LinkedIn Learning,
He’s the author of:
Internet Marketing: An Hour a Day
Wired to be Wowed; and
Teach New Dogs Old Tricks
When he isn’t immersed in the universe of marketing and technology, he spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading.
His overall goal is to teach businesses how to make marketing logical, measurable and predictable (plan-able), so they can be profitable.
Join me in welcoming a great guest to the podcast, Matt Bailey.
Some key highlights include:
Persuasion - logic, emotion and credibility
Analytics are not wandering aimlessly but searching strategically
There is a global takeover by social media fluff
Today’s personalization is a throwback to “wizarding” of websites
You have to niche down to the right question to find the right answer
Credibility is how you present info accurately
Closing Thought: "Websites in Web 3.0 are undergoing “nichification!”
Connect with Matt:
Website: https://www.sitelogicmarketing.com/
LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com