The Marketing Umbrella Podcast

073: Revenue Expansion is Easier Than Revenue Creation With Mark Colgan

Welcome back to another exciting episode of The Marketing Umbrella Podcast! In this episode, host Kevin Prewett interviews Mark Colgan, a seasoned B2B SaaS Sales and Marketing professional with over 13 years of experience. Mark's career started in recruitment but he quickly transitioned into the world of digital marketing.
In December 2022, Mark's Podcast PR agency was acquired after an impressive journey of growing a remote team of 22 and securing 2,200 podcast interviews for 120+ companies.  Some notable names include Gong, Paddle, and Hopin. Mark is a Techstars '18 alumnus and a regular B2B SaaS speaker. An adventurer at heart… get ready for an informative and engaging conversation!
Mark’s experience highlights the importance of continuous learning, adaptability, and innovative strategies in the dynamic realm of digital marketing and sales. His emphasis on improving sales processes, maximizing revenue, and building meaningful customer relationships makes this episode a masterclass in the digital marketing and sales space.
Some key highlights include:
Utilize revenue expansion strategies:
Upselling involves suggesting customers to buy an upgraded version of what they are already interested in.
Cross-selling involves persuading customers to buy an additional or complementary product or service.
Other strategies include renewals and referrals
Three significant pitfalls often encountered by agencies in their operations include not selling a must-have service, not optimizing sales processes and pipelines, and not having a standardized service delivery
Practical strategies to enhance sales and increase agency revenue are as follows:
Optimize the Sales Process
Maximize the Referral Strategy
Set up Outbound Prospecting Campaigns
Implement Revenue Expansion Strategies
Build Productized Services
Identify Ideal Customers
Closing Thought:  “Truly understanding customer needs and providing valuable solutions is a game-changer”
To Connect with Mark:
LinkedIn: https://www.linkedin.com/in/markcolganmarketing 
Website: https://www.markcolgan.co.uk
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

072: Track Time Not Employees With Ilia Markov

In this week's episode of the Marketing Umbrella Podcast, we're chatting with Ilia Markov, the marketing mastermind behind Toggl. In this episode, Ilia will share his insights on remote work, employee monitoring, and time tracking. Our host, Kevin Prewett and Ilia talked about how Toggl stands out from its competitors and the importance of striking the right balance when it comes to overseeing employee activity. 
Toggl is a time-tracking and productivity app that helps teams track their time and activities. Aside from time-tracking, Toggl stands out from its competitors by offering a variety of features, including productivity reports, team collaborations, and integration.
If you're interested in learning more about remote work, employee monitoring, and time tracking, be sure to tune in to this week's episode!
Listen in as Ilia dives into this exciting episode of The Marketing Umbrella Podcast.
Some key highlights include:
Time-Tracking: Agencies, consultancies, and anyone who sells their time can benefit from tracking how they spend it. Time-tracking platforms like Toggl can help..
Improved efficiency: Understanding where and how time is spent can lead to better project management, more accurate billing, and overall more efficient operations.
Increased productivity: Knowing the team's abilities, limitations, and workload is key to boosting productivity and avoiding financial problems.
Better decision-making: For marketing agencies, understanding business operations and using data to make informed decisions can greatly improve their efficiency and profitability.
Closing Thought:  “Time-tracking can improve profitability and efficiency when it is not used for surveillance purposes.”
To Connect with Ilia:
LinkedIn: https://www.linkedin.com/in/iliamarkov 
Toggl: https://toggl.com 
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

071: Marketing From Watermarks to Wired Magazine With Julia Enthoven

Welcome to The Marketing Umbrella Podcast! In this episode, we are joined by Julia Enthoven, CEO and one of the creative minds behind Kapwing, a video creation platform for modern creative teams.  Julia shares her exciting  journey from her educational background in computer science at Stanford to her roles at tech giants like Google and Apple. She will share her insights on the development of Kapwing and explore the game-changing role of AI in marketing, from automating content creation to customizing materials. 
Join Kevin Prewett, our host, as he and Julia dive into the intersection of education, technology, and marketing on this episode of The Marketing Umbrella Podcast.
Some key highlights include:
Video can be a powerful storytelling tool. Kapwing aims to make it easier for everyone to create videos.
It's impossible to predict success without talking to your audience.
How to improve your workflow and content operations without compromising quality.
Marketing and storytelling rely heavily on cultural trends and originality. AI could eventually assist in developing brand ideas.
Closing Thought:  “ Good storytelling is vital for marketing and for connecting with audiences.”
To Connect with Julia:
LinkedIn: https://www.linkedin.com/in/juliaenthoven 
Kapwing: https://www.kapwing.com 
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

070: Give Your Clients Outcomes Not Services With Lloyd Lobo

In this episode of the Marketing Umbrella podcast, our host Kevin Prewett chats with Lloyed Lobo, an entrepreneur, podcast host, and community builder.  He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to eight-figure revenue and secure over $100m in funding, while also co-founding Traction, a community empowering over 100k innovators through connections, content, and capital.
Lloyed shares his journey of how he experienced the power of community and entrepreneurship when being forced to leave Kuwait.  He emphasizes the importance of standing out and being authentic, as those who blend in with the rest don't have a chance of becoming an iconic brand. He also shares his 13-step framework for building iconic brands with community-led growth and why authenticity and purpose are the cornerstones of success.
Don't miss this conversation that dives into the power of community, entrepreneurship, and building meaningful brands.
Some key highlights include:
The key is a community. Your companions matter the most -  communities can play in creating abundance and fostering success. 
Identify 10 potential customers, expand them to 50, and continue growing the customer base. That is product-market fit.
The 13-step framework helps companies build iconic brands that grow through community involvement and align with a higher purpose than just making a profit.
Closing Thought:  “Yesterday's innovation is always today's option and tomorrow's commodity.”
To Connect with Lloyed Lobo:
LinkedIn: https://www.linkedin.com/in/lloyedlobo 
Boast AI: https://boast.ai
Traction Community: https://boast.ai 
Get a copy of Lloyed’s book “13 Rules to Build Iconic Brands with Community-Led Growth,” at https://www.lloyedlobo.com. 
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com.

069: Problem Solver Turned SAAS Founder With Julia Draghici

Join us on the Marketing Umbrella Podcast as we delve into the realm of digital marketing and affiliate strategies with our special guest, Julia Draghici. Julia, who is the Co-Founder & CEO of CPV Lab & CPV One, is a passionate SaaS expert with a wealth of knowledge on business growth. Her expertise has transformed how affiliates, media buyers, and marketing agencies optimize their campaigns.
Tune in as Julia sheds light on the importance of multivariate testing, shares valuable insights into the affiliate marketing landscape, and encourages entrepreneurs to connect with her on LinkedIn for more knowledge.
Some key highlights include:
Pay less on traffic and gain more commission. 
Multivariate testing is crucial for marketing agencies and affiliate marketers to optimize campaigns.
Marketing is a complex task that requires a team of specialists, not a solo act
Closing Thought:  “ The best ideas are often born out of the necessity of solving a specific need.”
To Connect with Julia:
Linkedin - https://www.linkedin.com/in/julia-draghici/ 
CPVlab - https://cpvlab.pro
CPVOne - https://cpvone.com 
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

068: ”I Know How To,” Doesn’t Scale With Steve Marcinuk

Welcome to another episode of the Marketing Umbrella Podcast. In this episode, engage in a great conversation with Steve Marcinuk, an AI Entrepreneur and co-founder/Head of Operations at Intelligent Relations. With three successful ventures and one notable exit to his credit, Steve brings vast experience to the table. 
Having broken free from the post-Ivy grind, he pursued a different dream in South America, embarking on a  journey that seamlessly blends AI, PR and marketing. Steve also shared about credibility and traction in media pitching, the strategic use of AI in marketing agencies, and the future potential of generative AI. 
Dive deep into the cutting-edge world of AI-driven marketing with Steve Marcinuk on the Marketing Umbrella Podcast!
Some key highlights include:
The adoption of AI in marketing requires a hacker's mindset and experimentation to identify effective workflows and strategies.
AI-generated content is on the rise, but it is not perfect and may contain errors.
Building efficient systems and processes is crucial for agency success, allowing tasks like sales outreach to be streamlined through AI.
Closing Thought:  “ AI's impact in marketing will continue to grow, and understanding its current state empowers agency owners to leverage it effectively in their space.”
To Connect with Steve:
Linkedin - https://www.linkedin.com/in/stephenmarcinuk 
Website - https://intelligentrelations.com 
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

067: Stay A Few Steps Ahead With Sangeeta Mulchandani

Welcome to another episode of The Marketing Umbrella Podcast with your host, Kevin Prewett. In this episode, Kevin sits down with Sangeeta Mulchandani, a remarkable third-generation entrepreneur and the founder of Jump Start Studio. Sangeeta shares her inspiring journey of transitioning from a corporate career to entrepreneurship while successfully managing multiple businesses, including a digital marketing agency. 
With her extensive travels to 41 countries and her passion for connecting with locals through food, Sangeeta brings a unique global perspective to her work. Tune in as Sangeeta discusses testing ideas, the importance of mindset, and the impact of expert marketing.
Join us in welcoming Sangeeta Mulchandani to The Marketing Umbrella Podcast… 
Some key highlights include:
You're not in business just for one day. You're in business for the long game and the long haul.
Marketing is an investment, not an expense.
Mindset, strategy, and execution are three key things necessary to pick a winning business idea and make it successful 
Closing Thought:  “The quality of services needs to scale as companies scale.”
To Connect with Sangeeta:
Linkedin - https://www.linkedin.com/in/sangeetamulchandani 
Website - https://www.jumpstartstudio.com.au
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

066: Recruiting From a Camper Van With Adomas Pranevicius

Welcome to another episode of The Marketing Umbrella Podcast hosted by Kevin Prewett. In this episode, we have the privilege of speaking with Adomas Pranevicius, a highly accomplished marketer and the founder of Remotely Talents. Remotely Talents provides offshore recruitment
services to business owners around the world, focusing on finding talent primarily in Ukraine.
With all the experiences and insights gained from running startups and navigating the marketing space, Adomas brings a unique perspective to our conversation and shares the heart behind his company.
 
Join us in welcoming Adomas Pranevicius to The Marketing Umbrella Podcast…
Some key highlights include:
●     The HR business is dynamic and project
flow can vary greatly.
●     Offshore talent increases in demand due to
cost-saving measures.
●     Work trends drive traditional businesses
are exploring offshore hiring.
●     Remote Talent can help businesses become
more agile and responsive to changing market conditions
Closing Thought:  “Embracing Remote talent and offshore hiring opens doors of possibilities where borders fade, and expertise knows no boundaries.”
To Connect with Adomas :
●     Linkedin - https://www.linkedin.com/in/adomaspranevicius
●     Website - https://www.remotelytalents.com
To learn more about Umbrella and to connect with the Founder and CEO Itamar Shafir, go to https://umbrellaus.com

065: Sales Proposals That Work With Joe Ardeeser

Welcome to another exciting episode of the Marketing Umbrella podcast. In this episode, host Kevin Prewett sits down with Joe Ardeeser, the genius behind Smart Pricing Table. Joe unveils his groundbreaking proposal software designed exclusively for marketing and digital agencies. Brace yourselves as we delve deep into Joe's remarkable journey, where his unwavering passion for sales and proposal writing ignited the creation of a tool that revolutionizes the proposal process, eliminating tedious back-and-forth and generating proposals with unparalleled speed.
Joe is a former digital agency owner and has the battle scars to prove it.  He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12.
After selling his agency, he decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells and helps generate proposals at lightning speed. 
Join us in welcoming Joe Ardeeser to The Marketing Umbrella Podcast… 
Some key highlights include:
The key to winning over clients lies in your proposal process.
To prevent scope creep and pricing issues, productize your offers and streamline proposal creation.
By overcoming the biggest obstacles in proposal creation and maximizing proposal receptivity, you can increase your chances of winning over potential clients.
Closing Thought:  “What if you thought of your offering more like a product?”
To Connect with Joe:
Linkedin - https://www.linkedin.com/in/joeardeeser 
Website - https://www.smartpricingtable.com
To learn more about our sponsor, Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

064: Marketing And The Medici Effect With Indus Khaitan

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…  
Our guest today is the founder of Quolum. Quolum helps companies manage their SaaS spend. He started Bitzer Mobile, a mobile security startup that Oracle acquired. Earlier, he led growth at Chargebee. He lives in the San Francisco Bay Area.
Join me in welcoming Indus Khaitan to The Marketing Umbrella Podcast… 
Some key highlights include:
Disrupting the norm, unlocking untapped potential, and leaving a lasting impact through innovation and collaboration
The transformative power of embracing diversity in problem-solving
Bridging the gap between technology and marketing opens new doors for possibilities and propels businesses to greater heights
In tech, you can't count your winnings early. You have to play the long game.
Closing Thought:  "Marketing must lead itself to Truth in Advertising to improve our reputation!”
To Connect with Indus:
Linkedin - https://www.linkedin.com/in/khaitan/
Website - ⁠⁠https://quolum.com
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com