The Marketing Umbrella Podcast

011: Ask Yourself These Questions To Grow Your Business If You’re Stuck Or Have Limited Funds With David Asarnow

Ask Yourself These Questions To Grow Your Business If You're Stuck Or Have Limited Funds
In episode 11 of The Marketing Umbrella podcast Itamar Shafir welcomes David Asarnow.
David Asarnow has an MBA in Business Results. In his 20’s David built a $45 million NEW division for a 50-year-old $60 million company over five years. In his 30’s he launched a National Franchise company that was ranked in Entrepreneur Magazine’s Franchise 500 in less than three years and was rated a TOP 15 HOT Franchise in less than five years.
David Asarnow is now a sought after business speaker, sales trainer and business growth expert. Over the past seven years, in addition to building his businesses (Business Oxygen and Business Nitrogen), David has become the go-to expert for entrepreneurs, executives and small business owners looking to monetize and accelerate their business results.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with David Asarnow in which he and Itamar explore the psychology and self-reflection necessary for a business to obtain the desired different results it is seeking. 
Here is what to expect on this week’s show:
●    A look into how David got into helping people properly monetize their business.
●    What David asks a business that feels stuck & wants to grow.
●    David’s initial strategies when helping a company with limited resources.
●    Tips for differentiating yourself in a saturated market.
●    The psychological approach needed to change your patterns.
●    A breakdown of pig headed discipline and why it’s needed.
 
Links Mentioned:
https://businessnitrogen.com/
Connect with David:
Twitter: https://twitter.com/davidasarnow
Instagram: https://www.instagram.com/realdavidasarnow/
Facebook: https://www.facebook.com/RealDavidAsarnow
LinkedIn: https://www.linkedin.com/in/davidasarnow/
Learn more about your ad choices. Visit megaphone.fm/adchoices

010: How To Effectively Use LinkedIn To Grow Your Business With Ted Prodromou

How To Effectively Use LinkedIn To Grow Your Business
In episode 10 of The Marketing Umbrella podcast Itamar Shafir welcomes to the show Ted Prodromou.
Ted Prodromou is is an expert in online advertising, social media, lead generation and search engine optimization. He helps small and medium-sized companies use the internet to grow their earnings, their global presence and their business.
Ted has been called “America’s Leading LinkedIn Coach” -- and it’s easy to understand why.
He wrote the “Ultimate Guide to LinkedIn for Business: How to Get Connected with 150 Million Customers in 10 Minutes.”
In his past life, Ted worked for such companies as IBM, DEC and Cellular One before starting his own consulting firm.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Ted Prodromou about all things LinkedIn. Ted shares with us interesting facts and statistics about how people actually use LinkedIn and in turn what that means for how you should use it as well, the recent changes that LinkedIn has gone through, and the mistakes that most people make when using the network. He gives you a taste of just how one can actually get connected with 150 million customers in just 10 minutes.
Here is what to expect on this week’s show:
●    How to successfully engage on LinkedIn through being authentic and compelling and using the service correctly so that people visit your website and join your email list.
●    The important differences in the way one uses LinkedIn to generate business as opposed to using it to find a job.
●    How & why to used LinkedIn as a giant free advertisement for yourself
●    The proper way to post, message, and engage with people through LinkedIn.
●    How & why to use ‘Events’ in LinkedIn 
  
Links Mentioned:
https://tedprodromou.com/
Connect with Ted Prodromou:
Twitter: https://twitter.com/tedprodromou
Instagram: https://www.instagram.com/tedprodromou/
Facebook: https://www.facebook.com/linkedincoach/
LinkedIn: https://www.linkedin.com/in/tedprodromou/
Learn more about your ad choices. Visit megaphone.fm/adchoices

09: How To Make Each Click Count: Answers From The Expert With Andy Splichal

How To Make Each Click Count: Answers From The Expert
In episode 09 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Andy Splichal.
Andy Splichal is the author of the “Make Each Click Count” book series and the host of the Make Each Click Count Podcast. He also is the founder and managing partner of True Online Presence and the founder of Make Each Click Count University. Andy is a certified dynamic online marketing strategist with over two decades of experience in helping companies to increase their online presence and profitable revenues.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Andy Splichal, in which he and Itamar talk about online advertising and dive into the different methods and explore what works for companies in different situations.
Here is what to expect on this week’s show:
●    Andy’s background and how he became a Google Ads master.
●    Brand awareness vs. conversion rate, and how should a company look at advertising options.
●    How quickly can one get to a positive ROI.
●    Facebook vs Google Ads, which is better in what situation?
●    1 tactic to know when first running ads through Google.
●    Why does online advertising always mean dealing with a moving target.
●    The pros & cons of being on Amazon.
 
Links Mentioned:
Make Each Click Count University: https://www.makeeachclickcountuniversity.com/?r_done=1
Google Shopping Simplified Live: https://www.makeeachclickcountuniversity.com/googleshoppingsimplified?r_done=1
https://www.trueonlinepresence.com/
Connect with Andy:
Facebook: https://www.facebook.com/asplichal
LinkedIn: https://www.linkedin.com/in/andy-splichal-bab8a4b/
Learn more about your ad choices. Visit megaphone.fm/adchoices

08: 2X Your Client Sales with ”Thinking” CRMS With Richard Brock

2X Your Client Sales with "Thinking" CRMS
In episode 08 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Richard Brock.
Richard Brock is an entrepreneurial software CEO who has spent 30 years building successful companies focused on industry-changing CRM solutions, marketing automation solutions, and artificial intelligence applications. His first company, Brock Control Systems, was the first CRM company to complete an IPO. He renamed the company Firstwave Technologies, which became the leading provider of Web-based Customer Relationship Management applications. Firstwave established an international presence and served over 20,000 users in 20 countries. Richard took the best attributes of his earliest companies to his newest company, SalesTalk Technologies. He was named one of the “10 Most Influential People in CRM” by Sales and Marketing Automation magazine.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Richard Brock about his innovative CRM software and the reality of the business world right now as relates to sales and marketing. 
Here is what to expect on this week’s show:
●    Rick’s background and how he became a CRM wizard.
●    How his company’s software & AI works exactly, and how it interacts with sales reps and other CRM software.
●    The importance of marketing and the reality of making a sale in today’s post covid, Internet based world.
●    How sales reps and sales managers need to operate in today’s market.
●    Great advice that Richard has received that can apply to anyone.
 
Links Mentioned:
https://salesrelevance.com/
Connect with Richard:
LinkedIn: https://www.linkedin.com/in/richard-brock-30a84/
YouTube: https://www.youtube.com/channel/UCBcc9z1l5eawBIKctsHUldA
Learn more about your ad choices. Visit megaphone.fm/adchoices

07: Build a Following of Buyers using LinkedIn Video Marketing With Shay Rowbottom

Build a Following of Buyers using LinkedIn Video Marketing
Welcome to The Marketing Umbrella podcast with Itamar Shafir. In this episode Itamar welcomes to the show Shay Rowbottom.
Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.
Through her unique background working in video licensing, she cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest-performing blogs on Facebook, amassing billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform. At her peak, she averaged over 1 billion views per month on Facebook for her clients.
Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.
What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms and, within 6 months of creating videos consistently for her page, had grown to over 25,000 followers and generated over 50 Million video views on LinkedIn.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Shay Rowbottom about building your LinkedIn following and increasing engagement through strategic video posts.
Here is what to expect on this week’s show:
·        How to create organic growth on your LinkedIn page through video
·        Finding your authentic voice to gain followers who identify with you and your product
·        Learning how to provide content that is valuable and relatable, creating engagement with your followers
·        Being extraordinary and untouchable is not the best way to gain a following that leads to sales
·        Learn about Shay’s 6-Week LinkedIn Video Bootcamp
 
Connect with Shay:
Links Mentioned:
https://www.shayrowbottom.com/
Guest Contact Info:
Instagram https://www.instagram.com/shayrowbottom/
@shayrowbottom
Facebook https://www.facebook.com/ShayRowbottom/
@ShayRowbottom
LinkedIn www.linkedin.com/company/shayrowbottommarketing
Learn more about your ad choices. Visit megaphone.fm/adchoices

06: Growth Hacking: From Silicon Valley To Main Street With Sean Ellis

Growth Hacking: From Silicon Valley To Main Street 
In episode 6 of The Marketing Umbrella podcast Itamar Shafir welcomes Sean Ellis to the show.
 
Sean Ellis is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today).
​Sean is also co-author of the book titled "Hacking Growth," and he is the founder of GrowthHackers.com. He is an experienced entrepreneur and founded Qualaroo (a customer insight company with clients such as Uber, Intuit, Starbucks, Amazon). 
Today Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations and select advising roles. His work has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Sean Ellis about applying proven growth hacking principles on a smaller scale for amazing results.
Here is what to expect on this week’s show:
●    Developing metrics to drive improvement and attract more business
●    Attracting and retaining lifetime customers
●    Driving scalable return on investment
●    Compelling action through emotion rather than logic to move past roadblocks in your growth roadmap
 
 
Connect with Sean:
Seanellis.me
 
Links Mentioned:
Uproar.com
Growthhackers.com
 
Sean’s Podcast
https://breakoutgrowth.net/podcast/
Website
GrowthHackers.com
LinkedIn
https://www.linkedin.com/in/seanellis/
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05: Cracking Content Marketing on Budget With Melanie Deziel

Melanie Deziel is a keynote speaker, author, award-winning branded content creator and lifelong storyteller who is on a mission to share the power of compelling and credible content with others. She is the director of content at Foundation Marketing and the author of the best-selling marketing and business communications book titled “The Content Fuel Framework: How to Generate Unlimited Story Ideas.”
Prior to joining Foundation, Melanie was the chief content officer of StoryFuel and the first editor of branded content at The New York Times. She is a founding member of HuffPost’s brand storytelling team, and served as director of creative strategy for Time Inc.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Melanie Deziel about tools and practices to improve content marketing and tell better brand stories for clients.
Here is what to expect on this week’s show:
● How to do storytelling on a budget.
● Why each and every brand represents a creative challenge for content marketers.
● How to use tools and strategies to generate a free-flowing stream of story ideas for your clients.
● Why it’s critical to have systems and frameworks in place that can ignite creativity and productivity.
Connect with Melanie:
Website: https://www.foundationinc.co
Facebook: http://facebook.com/foundationinc
LinkedIn: http://linkedin.com/in/melaniedeziel
Instagram: http://instagram.com/meldeziel
Twitter: http://twitter.com/mdeziel
https://www.umbrellaus.com

04: Hacking Digital Influencers for Organic Growth With Rand Fishkin

Hacking Digital Influencers for Organic Growth
 
In episode 4 of The Marketing Umbrella podcast Itamar Shafir welcomes Rand Fishkin to the show.
Rand Fishkin is co-founder and CEO of Sparktoro, an audience research startup. He has dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, which is titled “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” A recognized expert on SEO, he is the founder and former CEO of marketing software company Moz and co-founder of Inbound.org. When Rand is not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. He says that if you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Rand Fishkin about how to grow your agency by creating a marketing roadmap for you and your clients.
Here is what to expect on this week’s show:
●    How the pandemic generated a massive amount of competition in an already crowded online marketplace.
●    Why agency owners should utilize free online tools that are available to help with market research and audience intelligence.
●    How to help clients build their brand and then execute on that with high-quality content and SEO.
●    Why a great digital marketing agency can add value for small and medium-sized businesses by discovering sources of influence that compellingly reach their audience.
 
 
Connect with Rand:
Website: https://www.sparktoro.com
Twitter: http://twitter.com/randfish
Facebook: http://facebook.com/rand.fishkin
LinkedIn: http://linkedin.com/in/randfishkin
Learn more about your ad choices. Visit megaphone.fm/adchoices

03: Mailers’ Secrets to Increasing Sales With Devin Herz

Mailers’ Secrets to Increasing Sales
In episode 3 of The Marketing Umbrella podcast Itamar Shafir welcomes Devin Hertz to the show.
Devin Herz of Dynamic Marketing Consultants has over 25 years of marketing experience and is the author of “ROI Secrets Revealed.” He also hosts the DMC Marketing Nugget podcast. Early in his career, he ran the lead design and commercial print firm for Quiznos, EXIT Realty Corporate, Engel & Völkers Corporate, Tampa Bay Lightning and more. These days, he focuses on innovative print and digital solutions for clients of DMC. He is the creator of InstaVizion and PrintAVizion, two marketing tools that bring video to printed marketing collateral. His company has won two Addy Awards: for a Dairy Queen marketing campaign and for an Exeter International Travel catalog. Devin also won a Gold Ink Award for design.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Devin Herz about how to grow your agency by harnessing the tried-and-true power of direct mail.
Here is what to expect on this week’s show:
How direct mail can be an effective part of an omnichannel marketing strategy.
Why print marketing is still valuable in the digital age.
How outsourcing and alliances can help agencies scale. 
Why it’s critical for owners of small agencies to establish credibility and build the trust factor.
Connect with Devin:
Website: https://www.dynamicmarketingconsultants.com  & https://www.printavizion.com
Facebook: http://facebook.com/yourdmc
Instagram: http://instagram.com/dynamicmarketingconsultant
LinkedIn: http://linkedin.com/in/devinherz
Learn more about your ad choices. Visit megaphone.fm/adchoices

02: Go Social: Why Facebook is the Ultimate Marketing Machine With Brian Hahn

Go Social: Why Facebook is the Ultimate Marketing Machine
In episode 2 of The Marketing Umbrella podcast Itamar Shafir welcomes Brian Hahn to the show.
Brian Hahn is the founder and CEO of Go Social Experts. He specializes in helping business owners and their teams profitably use Facebook and Online Marketing. He takes an innovative approach to Facebook marketing based on his knowledge of Facebook and his 30 years of owning businesses in various industries to custom build a system just for you. He's the author of several books including "The Facebook Formula: How Business Owners Find Big Profits." He created "The Ultimate Facebook Marketing System," which teaches business owners how to profitably use Facebook to market their business. Over the past seven years, Brian has worked with more than 300 businesses in the United States and Canada to develop and implement Facebook marketing systems.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Brian Hahn about strategies to grow your agency using Facebook ads.
Here is what to expect on this week’s show:
●    How to put Facebook to work for you and your agency.
●    Why online marketing represents both an adventure and a challenge.
●    How to move cold traffic through a unique marketing funnel and generate new revenue.
●    Why it’s important to dig deep to identify your target audience.
 
Connect with Brian:
Website: https://www.gosocialexperts.com
Twitter: http://twitter.com/gosocialexperts
Facebook: http://facebook.com/gosocialexperts
Instagram: http://instagram.com/go.social
LinkedIn: http://linkedin.com/company/go-social-experts
Learn more about your ad choices. Visit megaphone.fm/adchoices