The Marketing Umbrella Podcast

03: Mailers’ Secrets to Increasing Sales With Devin Herz

Mailers’ Secrets to Increasing Sales
In episode 3 of The Marketing Umbrella podcast Itamar Shafir welcomes Devin Hertz to the show.
Devin Herz of Dynamic Marketing Consultants has over 25 years of marketing experience and is the author of “ROI Secrets Revealed.” He also hosts the DMC Marketing Nugget podcast. Early in his career, he ran the lead design and commercial print firm for Quiznos, EXIT Realty Corporate, Engel & Völkers Corporate, Tampa Bay Lightning and more. These days, he focuses on innovative print and digital solutions for clients of DMC. He is the creator of InstaVizion and PrintAVizion, two marketing tools that bring video to printed marketing collateral. His company has won two Addy Awards: for a Dairy Queen marketing campaign and for an Exeter International Travel catalog. Devin also won a Gold Ink Award for design.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Devin Herz about how to grow your agency by harnessing the tried-and-true power of direct mail.
Here is what to expect on this week’s show:
How direct mail can be an effective part of an omnichannel marketing strategy.
Why print marketing is still valuable in the digital age.
How outsourcing and alliances can help agencies scale. 
Why it’s critical for owners of small agencies to establish credibility and build the trust factor.
Connect with Devin:
Website: https://www.dynamicmarketingconsultants.com  & https://www.printavizion.com
Facebook: http://facebook.com/yourdmc
Instagram: http://instagram.com/dynamicmarketingconsultant
LinkedIn: http://linkedin.com/in/devinherz
Learn more about your ad choices. Visit megaphone.fm/adchoices

02: Go Social: Why Facebook is the Ultimate Marketing Machine With Brian Hahn

Go Social: Why Facebook is the Ultimate Marketing Machine
In episode 2 of The Marketing Umbrella podcast Itamar Shafir welcomes Brian Hahn to the show.
Brian Hahn is the founder and CEO of Go Social Experts. He specializes in helping business owners and their teams profitably use Facebook and Online Marketing. He takes an innovative approach to Facebook marketing based on his knowledge of Facebook and his 30 years of owning businesses in various industries to custom build a system just for you. He's the author of several books including "The Facebook Formula: How Business Owners Find Big Profits." He created "The Ultimate Facebook Marketing System," which teaches business owners how to profitably use Facebook to market their business. Over the past seven years, Brian has worked with more than 300 businesses in the United States and Canada to develop and implement Facebook marketing systems.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Brian Hahn about strategies to grow your agency using Facebook ads.
Here is what to expect on this week’s show:
●    How to put Facebook to work for you and your agency.
●    Why online marketing represents both an adventure and a challenge.
●    How to move cold traffic through a unique marketing funnel and generate new revenue.
●    Why it’s important to dig deep to identify your target audience.
 
Connect with Brian:
Website: https://www.gosocialexperts.com
Twitter: http://twitter.com/gosocialexperts
Facebook: http://facebook.com/gosocialexperts
Instagram: http://instagram.com/go.social
LinkedIn: http://linkedin.com/company/go-social-experts
Learn more about your ad choices. Visit megaphone.fm/adchoices

01: Breaking the Noise: The Evolved Marketing Agency With Yanik Silver

Breaking the Noise: The Evolved Marketing Agency 
On episode 1 of The Marketing Umbrella podcast Itamar Shafir welcomes Yanik Silver to the show.
Yanik Silver is an entrepreneur, a digital marketing expert, and a true adventure-seeker. His book, “Evolved Enterprise,” has been described as a journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.
Yanik is founder of the Maverick 1000, a global network of visionary entrepreneurs making a serious difference in the world, without taking themselves too seriously. His lifetime goal is to connect visionary leaders and game changers to catalyze business models and new ideas for solving 100 of the world’s most impactful issues by the year 2100.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Yanik Silver about strategies to build and grow your digital marketing agency.
Here is what to expect on this week’s show:
●    How to target a marketplace niche and grow from there.
●    Why an impact scoreboard is a must for agencies of all sizes.
●    How to create “communities” that benefit you AND your clients.
●    Why entrepreneurship represents freedom.
. 
Links Mentioned:
www.evolvedenterprise.com
Connect with Yanik:
Website: https://www.yaniksilver.com
Twitter: http://twitter.com/yaniksilver
Facebook: http://facebook.com/YanikSilverFans
Instagram: http://instagram.com/yaniksilver
 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Trailer: Welcome to The Marketing Umbrella Podcast!

Hi … and Welcome to The Marketing Umbrella Podcast!
If you the owner of a local marketing agency who is looking to grow your business, OR maybe you are an entrepreneur looking to build an agency, then you would love The Marketing Umbrella Podcast!
In each episode, we interview leading digital marketing experts and sales gurus – and I’m talking about LEADING …
They will share their story and provide advice in the form of practical tactics you can put in place to grow your sales … break the noise … scale … and provide better value – OR in short, grow your agency.
I’m your host, Mr. Itamar Shafir, CEO of UMBRELLA, the technology platform and brand that is powering thousands of marketing agencies globally. I have built my business by learning from super-successful people, and I want to introduce you to other people who can help YOU, too.
Learn more about your ad choices. Visit megaphone.fm/adchoices