The Marketing Umbrella Podcast

08: 2X Your Client Sales with ”Thinking” CRMS With Richard Brock

2X Your Client Sales with "Thinking" CRMS
In episode 08 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Richard Brock.
Richard Brock is an entrepreneurial software CEO who has spent 30 years building successful companies focused on industry-changing CRM solutions, marketing automation solutions, and artificial intelligence applications. His first company, Brock Control Systems, was the first CRM company to complete an IPO. He renamed the company Firstwave Technologies, which became the leading provider of Web-based Customer Relationship Management applications. Firstwave established an international presence and served over 20,000 users in 20 countries. Richard took the best attributes of his earliest companies to his newest company, SalesTalk Technologies. He was named one of the “10 Most Influential People in CRM” by Sales and Marketing Automation magazine.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Richard Brock about his innovative CRM software and the reality of the business world right now as relates to sales and marketing. 
Here is what to expect on this week’s show:
●    Rick’s background and how he became a CRM wizard.
●    How his company’s software & AI works exactly, and how it interacts with sales reps and other CRM software.
●    The importance of marketing and the reality of making a sale in today’s post covid, Internet based world.
●    How sales reps and sales managers need to operate in today’s market.
●    Great advice that Richard has received that can apply to anyone.
 
Links Mentioned:
https://salesrelevance.com/
Connect with Richard:
LinkedIn: https://www.linkedin.com/in/richard-brock-30a84/
YouTube: https://www.youtube.com/channel/UCBcc9z1l5eawBIKctsHUldA
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07: Build a Following of Buyers using LinkedIn Video Marketing With Shay Rowbottom

Build a Following of Buyers using LinkedIn Video Marketing
Welcome to The Marketing Umbrella podcast with Itamar Shafir. In this episode Itamar welcomes to the show Shay Rowbottom.
Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.
Through her unique background working in video licensing, she cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest-performing blogs on Facebook, amassing billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform. At her peak, she averaged over 1 billion views per month on Facebook for her clients.
Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.
What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms and, within 6 months of creating videos consistently for her page, had grown to over 25,000 followers and generated over 50 Million video views on LinkedIn.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Shay Rowbottom about building your LinkedIn following and increasing engagement through strategic video posts.
Here is what to expect on this week’s show:
·        How to create organic growth on your LinkedIn page through video
·        Finding your authentic voice to gain followers who identify with you and your product
·        Learning how to provide content that is valuable and relatable, creating engagement with your followers
·        Being extraordinary and untouchable is not the best way to gain a following that leads to sales
·        Learn about Shay’s 6-Week LinkedIn Video Bootcamp
 
Connect with Shay:
Links Mentioned:
https://www.shayrowbottom.com/
Guest Contact Info:
Instagram https://www.instagram.com/shayrowbottom/
@shayrowbottom
Facebook https://www.facebook.com/ShayRowbottom/
@ShayRowbottom
LinkedIn www.linkedin.com/company/shayrowbottommarketing
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06: Growth Hacking: From Silicon Valley To Main Street With Sean Ellis

Growth Hacking: From Silicon Valley To Main Street 
In episode 6 of The Marketing Umbrella podcast Itamar Shafir welcomes Sean Ellis to the show.
 
Sean Ellis is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today).
​Sean is also co-author of the book titled "Hacking Growth," and he is the founder of GrowthHackers.com. He is an experienced entrepreneur and founded Qualaroo (a customer insight company with clients such as Uber, Intuit, Starbucks, Amazon). 
Today Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations and select advising roles. His work has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Sean Ellis about applying proven growth hacking principles on a smaller scale for amazing results.
Here is what to expect on this week’s show:
●    Developing metrics to drive improvement and attract more business
●    Attracting and retaining lifetime customers
●    Driving scalable return on investment
●    Compelling action through emotion rather than logic to move past roadblocks in your growth roadmap
 
 
Connect with Sean:
Seanellis.me
 
Links Mentioned:
Uproar.com
Growthhackers.com
 
Sean’s Podcast
https://breakoutgrowth.net/podcast/
Website
GrowthHackers.com
LinkedIn
https://www.linkedin.com/in/seanellis/
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05: Cracking Content Marketing on Budget With Melanie Deziel

Melanie Deziel is a keynote speaker, author, award-winning branded content creator and lifelong storyteller who is on a mission to share the power of compelling and credible content with others. She is the director of content at Foundation Marketing and the author of the best-selling marketing and business communications book titled “The Content Fuel Framework: How to Generate Unlimited Story Ideas.”
Prior to joining Foundation, Melanie was the chief content officer of StoryFuel and the first editor of branded content at The New York Times. She is a founding member of HuffPost’s brand storytelling team, and served as director of creative strategy for Time Inc.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Melanie Deziel about tools and practices to improve content marketing and tell better brand stories for clients.
Here is what to expect on this week’s show:
● How to do storytelling on a budget.
● Why each and every brand represents a creative challenge for content marketers.
● How to use tools and strategies to generate a free-flowing stream of story ideas for your clients.
● Why it’s critical to have systems and frameworks in place that can ignite creativity and productivity.
Connect with Melanie:
Website: https://www.foundationinc.co
Facebook: http://facebook.com/foundationinc
LinkedIn: http://linkedin.com/in/melaniedeziel
Instagram: http://instagram.com/meldeziel
Twitter: http://twitter.com/mdeziel
https://www.umbrellaus.com

04: Hacking Digital Influencers for Organic Growth With Rand Fishkin

Hacking Digital Influencers for Organic Growth
 
In episode 4 of The Marketing Umbrella podcast Itamar Shafir welcomes Rand Fishkin to the show.
Rand Fishkin is co-founder and CEO of Sparktoro, an audience research startup. He has dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, which is titled “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” A recognized expert on SEO, he is the founder and former CEO of marketing software company Moz and co-founder of Inbound.org. When Rand is not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. He says that if you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Rand Fishkin about how to grow your agency by creating a marketing roadmap for you and your clients.
Here is what to expect on this week’s show:
●    How the pandemic generated a massive amount of competition in an already crowded online marketplace.
●    Why agency owners should utilize free online tools that are available to help with market research and audience intelligence.
●    How to help clients build their brand and then execute on that with high-quality content and SEO.
●    Why a great digital marketing agency can add value for small and medium-sized businesses by discovering sources of influence that compellingly reach their audience.
 
 
Connect with Rand:
Website: https://www.sparktoro.com
Twitter: http://twitter.com/randfish
Facebook: http://facebook.com/rand.fishkin
LinkedIn: http://linkedin.com/in/randfishkin
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03: Mailers’ Secrets to Increasing Sales With Devin Herz

Mailers’ Secrets to Increasing Sales
In episode 3 of The Marketing Umbrella podcast Itamar Shafir welcomes Devin Hertz to the show.
Devin Herz of Dynamic Marketing Consultants has over 25 years of marketing experience and is the author of “ROI Secrets Revealed.” He also hosts the DMC Marketing Nugget podcast. Early in his career, he ran the lead design and commercial print firm for Quiznos, EXIT Realty Corporate, Engel & Völkers Corporate, Tampa Bay Lightning and more. These days, he focuses on innovative print and digital solutions for clients of DMC. He is the creator of InstaVizion and PrintAVizion, two marketing tools that bring video to printed marketing collateral. His company has won two Addy Awards: for a Dairy Queen marketing campaign and for an Exeter International Travel catalog. Devin also won a Gold Ink Award for design.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Devin Herz about how to grow your agency by harnessing the tried-and-true power of direct mail.
Here is what to expect on this week’s show:
How direct mail can be an effective part of an omnichannel marketing strategy.
Why print marketing is still valuable in the digital age.
How outsourcing and alliances can help agencies scale. 
Why it’s critical for owners of small agencies to establish credibility and build the trust factor.
Connect with Devin:
Website: https://www.dynamicmarketingconsultants.com  & https://www.printavizion.com
Facebook: http://facebook.com/yourdmc
Instagram: http://instagram.com/dynamicmarketingconsultant
LinkedIn: http://linkedin.com/in/devinherz
Learn more about your ad choices. Visit megaphone.fm/adchoices

02: Go Social: Why Facebook is the Ultimate Marketing Machine With Brian Hahn

Go Social: Why Facebook is the Ultimate Marketing Machine
In episode 2 of The Marketing Umbrella podcast Itamar Shafir welcomes Brian Hahn to the show.
Brian Hahn is the founder and CEO of Go Social Experts. He specializes in helping business owners and their teams profitably use Facebook and Online Marketing. He takes an innovative approach to Facebook marketing based on his knowledge of Facebook and his 30 years of owning businesses in various industries to custom build a system just for you. He's the author of several books including "The Facebook Formula: How Business Owners Find Big Profits." He created "The Ultimate Facebook Marketing System," which teaches business owners how to profitably use Facebook to market their business. Over the past seven years, Brian has worked with more than 300 businesses in the United States and Canada to develop and implement Facebook marketing systems.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Brian Hahn about strategies to grow your agency using Facebook ads.
Here is what to expect on this week’s show:
●    How to put Facebook to work for you and your agency.
●    Why online marketing represents both an adventure and a challenge.
●    How to move cold traffic through a unique marketing funnel and generate new revenue.
●    Why it’s important to dig deep to identify your target audience.
 
Connect with Brian:
Website: https://www.gosocialexperts.com
Twitter: http://twitter.com/gosocialexperts
Facebook: http://facebook.com/gosocialexperts
Instagram: http://instagram.com/go.social
LinkedIn: http://linkedin.com/company/go-social-experts
Learn more about your ad choices. Visit megaphone.fm/adchoices

01: Breaking the Noise: The Evolved Marketing Agency With Yanik Silver

Breaking the Noise: The Evolved Marketing Agency 
On episode 1 of The Marketing Umbrella podcast Itamar Shafir welcomes Yanik Silver to the show.
Yanik Silver is an entrepreneur, a digital marketing expert, and a true adventure-seeker. His book, “Evolved Enterprise,” has been described as a journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.
Yanik is founder of the Maverick 1000, a global network of visionary entrepreneurs making a serious difference in the world, without taking themselves too seriously. His lifetime goal is to connect visionary leaders and game changers to catalyze business models and new ideas for solving 100 of the world’s most impactful issues by the year 2100.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Yanik Silver about strategies to build and grow your digital marketing agency.
Here is what to expect on this week’s show:
●    How to target a marketplace niche and grow from there.
●    Why an impact scoreboard is a must for agencies of all sizes.
●    How to create “communities” that benefit you AND your clients.
●    Why entrepreneurship represents freedom.
. 
Links Mentioned:
www.evolvedenterprise.com
Connect with Yanik:
Website: https://www.yaniksilver.com
Twitter: http://twitter.com/yaniksilver
Facebook: http://facebook.com/YanikSilverFans
Instagram: http://instagram.com/yaniksilver
 
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Trailer: Welcome to The Marketing Umbrella Podcast!

Hi … and Welcome to The Marketing Umbrella Podcast!
If you the owner of a local marketing agency who is looking to grow your business, OR maybe you are an entrepreneur looking to build an agency, then you would love The Marketing Umbrella Podcast!
In each episode, we interview leading digital marketing experts and sales gurus – and I’m talking about LEADING …
They will share their story and provide advice in the form of practical tactics you can put in place to grow your sales … break the noise … scale … and provide better value – OR in short, grow your agency.
I’m your host, Mr. Itamar Shafir, CEO of UMBRELLA, the technology platform and brand that is powering thousands of marketing agencies globally. I have built my business by learning from super-successful people, and I want to introduce you to other people who can help YOU, too.
Learn more about your ad choices. Visit megaphone.fm/adchoices