The Marketing Umbrella Podcast

018: Creating Top Converting (Funny) Sales Videos with Joseph Wilkins

Creating Top Converting (Funny) Sales Videos with Joseph Wilkins
Welcome to episode 18 of The Marketing Umbrella Podcast with Itamar Shafir. In this episode of the show Itamar sits down with Joseph Wilkins.
Joseph is the Founder of FunnySalesVideos.com. He is a creative, but now works to help businesses increase sales through entertaining and engaging online videos. He and his team create engaging, funny, and persuasive video campaigns that are laser-focused on converting cold traffic into instant sales. He has created over $50 million in tracked sales and counting. He has written a free e-book on the 8 steps any business needs to do when creating their own funny video with the intent on creating sales. 
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Joseph Wilkins about how he created a content creation company aimed at improving sales through funny videos, and what to know if you’d like to do the same.
Here is what to expect on this week’s show:
●    How Joseph got started in the field of video content creation, eventually focusing on videos that help companies make sales through being entertaining.
●    Exploring how it is that you can be funny yet effective with videos designed for B2B companies.
●    Why a view that makes you laugh is worth more to your company than other types of views.
●    Why paying for views on these videos is part of the process and why that is a good thing as well.
●    Essential dos and don’ts for creating your own funny sales video.
●    A breakdown of the 8 steps of making a successful funny video that leads to sales and a positive ROI.
 
Links Mentioned:
FunnySalesVideos.com
His podcast: How To Make A Video Go Viral
Connect with Joseph & Funny Sales Videos:
Twitter: https://twitter.com/procreative
Instagram: https://www.instagram.com/funnysalesvideos/?hl=en
Facebook: https://m.facebook.com/profile.php?id=100002907644580
LinkedIn: https://www.linkedin.com/in/wilkinsjoseph/
Learn more about your ad choices. Visit megaphone.fm/adchoices

017: From Artist to 7 Figure Google Ads Agency Owner With Issac Rudansky

From Artist to 7 Figure Google Ads Agency Owner With Issac Rudansky
Welcome to episode 17 of The Marketing Umbrella Podcast, in which Itamar Shafir welcomes Isaac Rusansky to the show.
As a struggling artist, Isaac Rudansky founded AdVenture Media while finishing his master’s degree in Industrial Psychology. As a leading NY-based digital agency, AdVenture Media brings a profit-first mentality to every project. Isaac believes the best results are achieved by adopting new technology while staying true to the ancient human-centric principles of marketing.
As an educator, Isaac has over 225,000 paying students enrolled in his full-length online courses, and his Google Ads course has been watched by over 950,000 students worldwide. Since founding AdVenture Media in 2013, Isaac and his team have worked with over 500 clients, including multiple, publicly traded companies and brands with billion-dollar market caps.
Listen to this information-packed episode of The Marketing Umbrella Podcast with Isaac Rudanksy all about Google advertising and his astute views on how to use it correctly.
Here is what to expect on this week’s show:
·        How Isaac stumbled into “the game” of google advertising by trying to promote his own artwork.
·        How important is content marketing and how does that compare to traditional google advertising?
·        Why content marketing fails for many people (hint: often people stop doing it before they would actually see results).
·        What is a realistic minimum spend on Google Ads before you can properly evaluate the results and why.
·        Why profit is a hard thing to get a handle on with your clients.
·        What industries have a high CPC and why.
·        Are there any tools agencies can use to make the best decisions for google ads?
 
Links Mentioned:
AdVenture’s Online Google Ads Training Courses
His podcast: How To Hide A Dead Body
https://adventureppc.com/
Connect with Isaac:
Twitter: https://twitter.com/isaacrudansky
Instagram: https://www.instagram.com/adventureppc/?hl=en
Facebook: https://www.facebook.com/Isaac-Rudansky-1466401970081237/
LinkedIn: https://www.linkedin.com/in/isaacrudansky/
Learn more about your ad choices. Visit megaphone.fm/adchoices

016: Uncomplicated Advice For Taking Your Agency To The Next Level With Shaun Clark

Uncomplicated Advice For Taking Your Agency To The Next Level With Shaun Clark
Welcome to episode 16 of The Marketing Umbrella Podcast with Itamar Shafir, in which he welcomes Shaun Clark to the show.
Shaun Clark is a co-founder and the CEO of HighLevel, the #1 white-label marketing platform for agencies. Prior to HighLevel, Shaun founded, operated, and sold InvoiceSherpa, a SaaS company that continues to help thousands of businesses around the world get paid faster. 
 
Listen to this highly useful episode of The Marketing Umbrella Podcast with Shaun Clark about his platform designed for agencies and his views the simple steps agencies can take to bring their business to the next level.
Here is what to expect on this week’s show:
●    How & why Shaun started Highlevel & chose to work with small businesses & help with their marketing.
●    How the Highlevel platform operates and helps agencies serve their clients.
●    The ABCs behind helping agencies greatly improve their growth through their sales funnel.
●    Where a small agency should put their limited time and money.
●    What a small business really looks for in their marketing (hint: it’s starts with being cared for).
●    Why starting local is a great idea for a digital marketing agency.
 
Connect with Shaun & Highlevel:
Links Mentioned:
https://www.gohighlevel.com/
HighLevel YouTube: https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g
Socials:
Twitter: https://twitter.com/gohighlevel
Instagram: https://www.instagram.com/gohighlevel/?hl=en
Facebook: https://www.facebook.com/highlevelreviews/
LinkedIn: https://www.linkedin.com/in/shaunclarkhighlevel/
Learn more about your ad choices. Visit megaphone.fm/adchoices

015: Why You Need Honest Personal Branding And How To Achieve It With Leonard Kim

Why You Need Honest Personal Branding And How To Achieve It
Welcome to Episode 15 of The Marketing Umbrella Podcast in which Itamar welcomes Leonard Kim to the show.
Leonard Kim is managing partner at InfluenceTree, a brand accelerator where Kim and his team build and develop your (personal or business) brand. He also spearheads digital strategy for USC's Medical Enterprise. On the side, Kim is a keynote speaker and blogs at LeonardKim.com. He currently resides in Los Angeles and loves cupcakes.
Here is what to expect on this week’s show:
·        What personal branding is and why it is key for those who chose to work in marketing
·        Leonard’s story and how he went from being down on his luck to writing to being an expert in personal branding. 
·        How an owner of a marketing agency could use struggles in their life to showcase their positive selling points
·        Tips for finding the unique aspects of anyone’s story.
·        Why Leonard works with clients for 12 months.
·        How acknowledging your own fears can help guide you.
 
Links:
http://www.leonardkim.com/
Connect with Leonard:
Twitter: https://twitter.com/MrLeonardKim
Facebook: http://www.facebook.com/LeonardKim
LinkedIn: https://www.linkedin.com/in/mrleonardkim/
Learn more about your ad choices. Visit megaphone.fm/adchoices

014: $821M Worth Of Copywriting & Sales Advice With Adil Amarsi

$821M Worth Of Copywriting & Sales Advice
In episode 14 of The Marketing Umbrella podcast Itamar Shafir welcome Adil Amarsi to the show.
Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story based, direct response copy. Between late 2007 and the end of 2020, Adil has made his clients over $821 Million in sales and revenue using his advice, copy, and strategies. His clients have included Jay Abraham, Dov Baron, Tony Grebmeier, and many more people and companies across multiple niches and markets.
This has lead to Adil being one of the most sought after, and closely guarded secret weapons for marketers and business owners online and offline. Unlike other copywriters out there, Adil has written for over 400+ markets and over 14,000+ marketing campaigns, which gives him a unique ability to verbalize copy on the fly for almost any market. Adil’s abilities to find the right hooks for his clients to bring in readers and captivate them is almost unmatched and he’s developed everything around the art of StorySelling, where he combines classic direct response with story-based copy to create something far more powerful.
 
Listen to this profound and insightful episode of The Marketing Umbrella Podcast with Adil Amarsi in which he and Itamar take a deep dive into copywriting and what it takes to successfully connect with – and sell to – people through written words.
Here is what to expect on this week’s show:
●    A look at Adil’s background and how his father being paralyzed, TV shows as a child, and writing for school led him to marketing and being a copywriter.
●    Advice for freeing yourself from fear so that you can close a sale.
●    The best way to contact and connect with a potential client (hint, be conversational & honest).
●    4 books to read to better your advertising and copywriting skills.
●    What mistakes to avoid when writing copy or advertising.
●    How to condense complex ideas into concise writing.
 
Links Mentioned:
https://greatestcopywriteralive.com/
https://adilamarsi.com/
Connect with Adil:
Twitter: https://twitter.com/adilamarsi
Instagram: https://www.instagram.com/adilamarsi/?hl=en
Facebook: https://www.facebook.com/adiltheawesome
LinkedIn: https://www.linkedin.com/in/adilamarsi/
YouTube: https://www.youtube.com/channel/UCJgDmYwGN8_e21pErQF1d5A
Learn more about your ad choices. Visit megaphone.fm/adchoices

013: The First Steps To Take When Building Or Growing Your Business With John Lee Dumas

The First Steps To Take When Building Or Growing Your Business
In episode 13 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show John Lee Dumas.
John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is the modern day version of Think and Grow Rich with a revolutionary 17-step roadmap to financial freedom and fulfillment. Learn more at 
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with John Lee Dumas in which Itamar explores the roadmaps that John has developed for finding success in business.
Here is what to expect on this week’s show:
John explains how he grew his podcast to 2.1m monthly listens by being the best solution to a real problem. 
A look into his 17-step roadmap aimed at exposing one’s uniqueness to their audience. 
The importance of finding a mentor when it’s time to scale your business.
The power of identifying your big idea so as to unleash your business passion. 
How 8 years in the military influenced his approach to creating a roadmap. 
 
Links Mentioned:
UncommonSuccessBook.com
Connect with John:
Twitter: https://twitter.com/johnleedumas
LinkedIn: https://www.linkedin.com/in/eofire/
Facebook: https://www.facebook.com/johnleedumas1
Instagram: https://www.instagram.com/johnleedumas/?hl=en
Learn more about your ad choices. Visit megaphone.fm/adchoices

012: 10K Fans + A ROI Positive Funnel On Facebook In 72 hours With Kim Walsh Phillips

10K Fans + an ROI positive funnel on Facebook in 72 hours
In episode 12 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Kim Walsh Phillips.
Kim Walsh Phillips is the founder of Powerful Professionals, a business coaching and education company. She was recently named No. 475 in the Inc 5000 and is described as an MBA-free, self-made millionaire. 
 
Named “a must to read by those in business” by Forbes magazine, she is the best-selling author of multiple books including “The Ultimate Guide to Instagram for Business” and “The No BS Guide To Direct Response Social Media Marketing.” 
 
Kim has spoken around the world and coached some of the biggest brands and thought leaders. She has worked alongside Tony Robbins, Grant Cardone, Kevin O’Leary, Dr. Nido Quebin, Dan Kennedy, Bill Glazer and Gary Vaynerchuk.  
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Kim Walsh Phillips.
Here is what to expect on this week’s show:
●    Kim’s background and how she started her business.
●    How to scale your company’s fan base fast, and use Facebook to do it.
●    How to optimize your pre-sale pitch.
●    The best social platform to get clients on, and how to use it.
●    The importance of following a blueprint
 
Links Mentioned:
https://powerfulprofessionals.com/fbprofits
Connect with Kim:
Twitter: https://twitter.com/KWalshPhillips
Instagram: https://www.instagram.com/thekimwalshphillips/?hl=en
Facebook: https://www.facebook.com/KimWalshPhillips
LinkedIn: https://www.linkedin.com/in/kimwalshphillips/
Learn more about your ad choices. Visit megaphone.fm/adchoices

011: Ask Yourself These Questions To Grow Your Business If You’re Stuck Or Have Limited Funds With David Asarnow

Ask Yourself These Questions To Grow Your Business If You're Stuck Or Have Limited Funds
In episode 11 of The Marketing Umbrella podcast Itamar Shafir welcomes David Asarnow.
David Asarnow has an MBA in Business Results. In his 20’s David built a $45 million NEW division for a 50-year-old $60 million company over five years. In his 30’s he launched a National Franchise company that was ranked in Entrepreneur Magazine’s Franchise 500 in less than three years and was rated a TOP 15 HOT Franchise in less than five years.
David Asarnow is now a sought after business speaker, sales trainer and business growth expert. Over the past seven years, in addition to building his businesses (Business Oxygen and Business Nitrogen), David has become the go-to expert for entrepreneurs, executives and small business owners looking to monetize and accelerate their business results.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with David Asarnow in which he and Itamar explore the psychology and self-reflection necessary for a business to obtain the desired different results it is seeking. 
Here is what to expect on this week’s show:
●    A look into how David got into helping people properly monetize their business.
●    What David asks a business that feels stuck & wants to grow.
●    David’s initial strategies when helping a company with limited resources.
●    Tips for differentiating yourself in a saturated market.
●    The psychological approach needed to change your patterns.
●    A breakdown of pig headed discipline and why it’s needed.
 
Links Mentioned:
https://businessnitrogen.com/
Connect with David:
Twitter: https://twitter.com/davidasarnow
Instagram: https://www.instagram.com/realdavidasarnow/
Facebook: https://www.facebook.com/RealDavidAsarnow
LinkedIn: https://www.linkedin.com/in/davidasarnow/
Learn more about your ad choices. Visit megaphone.fm/adchoices

010: How To Effectively Use LinkedIn To Grow Your Business With Ted Prodromou

How To Effectively Use LinkedIn To Grow Your Business
In episode 10 of The Marketing Umbrella podcast Itamar Shafir welcomes to the show Ted Prodromou.
Ted Prodromou is is an expert in online advertising, social media, lead generation and search engine optimization. He helps small and medium-sized companies use the internet to grow their earnings, their global presence and their business.
Ted has been called “America’s Leading LinkedIn Coach” -- and it’s easy to understand why.
He wrote the “Ultimate Guide to LinkedIn for Business: How to Get Connected with 150 Million Customers in 10 Minutes.”
In his past life, Ted worked for such companies as IBM, DEC and Cellular One before starting his own consulting firm.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Ted Prodromou about all things LinkedIn. Ted shares with us interesting facts and statistics about how people actually use LinkedIn and in turn what that means for how you should use it as well, the recent changes that LinkedIn has gone through, and the mistakes that most people make when using the network. He gives you a taste of just how one can actually get connected with 150 million customers in just 10 minutes.
Here is what to expect on this week’s show:
●    How to successfully engage on LinkedIn through being authentic and compelling and using the service correctly so that people visit your website and join your email list.
●    The important differences in the way one uses LinkedIn to generate business as opposed to using it to find a job.
●    How & why to used LinkedIn as a giant free advertisement for yourself
●    The proper way to post, message, and engage with people through LinkedIn.
●    How & why to use ‘Events’ in LinkedIn 
  
Links Mentioned:
https://tedprodromou.com/
Connect with Ted Prodromou:
Twitter: https://twitter.com/tedprodromou
Instagram: https://www.instagram.com/tedprodromou/
Facebook: https://www.facebook.com/linkedincoach/
LinkedIn: https://www.linkedin.com/in/tedprodromou/
Learn more about your ad choices. Visit megaphone.fm/adchoices

09: How To Make Each Click Count: Answers From The Expert With Andy Splichal

How To Make Each Click Count: Answers From The Expert
In episode 09 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Andy Splichal.
Andy Splichal is the author of the “Make Each Click Count” book series and the host of the Make Each Click Count Podcast. He also is the founder and managing partner of True Online Presence and the founder of Make Each Click Count University. Andy is a certified dynamic online marketing strategist with over two decades of experience in helping companies to increase their online presence and profitable revenues.
 
Listen to this information-packed episode of The Marketing Umbrella Podcast with Andy Splichal, in which he and Itamar talk about online advertising and dive into the different methods and explore what works for companies in different situations.
Here is what to expect on this week’s show:
●    Andy’s background and how he became a Google Ads master.
●    Brand awareness vs. conversion rate, and how should a company look at advertising options.
●    How quickly can one get to a positive ROI.
●    Facebook vs Google Ads, which is better in what situation?
●    1 tactic to know when first running ads through Google.
●    Why does online advertising always mean dealing with a moving target.
●    The pros & cons of being on Amazon.
 
Links Mentioned:
Make Each Click Count University: https://www.makeeachclickcountuniversity.com/?r_done=1
Google Shopping Simplified Live: https://www.makeeachclickcountuniversity.com/googleshoppingsimplified?r_done=1
https://www.trueonlinepresence.com/
Connect with Andy:
Facebook: https://www.facebook.com/asplichal
LinkedIn: https://www.linkedin.com/in/andy-splichal-bab8a4b/
Learn more about your ad choices. Visit megaphone.fm/adchoices