082: Detract Bad Prospects with Andy Neary

If there's one thing that both sports and business have in common, it's the relentless pursuit of excellence. But how often do we connect the dots between the strategies that drive success on the field and those that propel victories in the business world? In this episode of The Marketing Umbrella Podcast, our guest, Andy Neary of Complete Game Consulting, draws these parallels and provides listeners with a masterclass in marketing strategies, influenced by the principles of athletic competition.

Andy Neary is a former Professional Baseball Player and two-time Iron Man finisher. He's the founder of Complete Game Consulting and helps business and insurance professionals succeed in their careers and lives. His programs help people cultivate off-field habits and mindsets that lead to all-star performances.

Here are the key takeaways from this conversation:

• Turning athletic experience into business success: Sports mindset and strategies can benefit marketing and business by addressing imposter syndrome and performance pressure.

• Identifying ideal clients: Knowing your target audience's demographics and psychographics is crucial for successful marketing and customer acquisition. The five questions that one needs to answer to get a clear picture of their ideal buyer are:

  • Who is my favorite client today?

  • Why are they my favorite client?

  • What is the one problem my company solves better than anybody else?

  • What is my process for solving that problem?

  • What does the result look like when we solve that problem?

• Complete Game Marketing Playbook: This playbook outlines a sales process that includes clarity, content, capture, and conversion. It emphasizes the significance of marketing for client retention.

  • Clarity - Understanding who your audience is and what they truly need.

  • Content - Establishing credibility by creating and distributing valuable, relevant content that resonates with your audience.

  • Capture - Implement strategies to capture leads by encouraging potential clients to engage with your content and provide their contact information.

  • Convert - Converting those leads into clients through a systematic process that guides them from initial interest to the final sale, while providing value every step of the way

Closing Thought:  “The best thing that could ever happen with a good marketing strategy is you literally detract the people who you don't want to do business with.”

To Connect with Andy:

• Website: Complete Game Consulting - Andy Neary - Speaker, Author, Consultant

• LinkedIn: Andy Neary | LinkedIn

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com