07: Build a Following of Buyers using LinkedIn Video Marketing With Shay Rowbottom

Build a Following of Buyers using LinkedIn Video Marketing Welcome to The Marketing Umbrella podcast with Itamar Shafir. In this episode Itamar welcomes to the show Shay Rowbottom. Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business. Through her unique background working in video licensing, she cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest-performing blogs on Facebook, amassing billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform. At her peak, she averaged over 1 billion views per month on Facebook for her clients. Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time. What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms and, within 6 months of creating videos consistently for her page, had grown to over 25,000 followers and generated over 50 Million video views on LinkedIn. Listen to this information-packed episode of The Marketing Umbrella Podcast with Shay Rowbottom about building your LinkedIn following and increasing engagement through strategic video posts. Here is what to expect on this week’s show: ·        How to create organic growth on your LinkedIn page through video ·        Finding your authentic voice to gain followers who identify with you and your product ·        Learning how to provide content that is valuable and relatable, creating engagement with your followers ·        Being extraordinary and untouchable is not the best way to gain a following that leads to sales ·        Learn about Shay’s 6-Week LinkedIn Video Bootcamp   Connect with Shay: Links Mentioned: https://www.shayrowbottom.com/ Guest Contact Info: Instagram https://www.instagram.com/shayrowbottom/ @shayrowbottom Facebook https://www.facebook.com/ShayRowbottom/ @ShayRowbottom LinkedIn www.linkedin.com/company/shayrowbottommarketing Learn more about your ad choices. Visit megaphone.fm/adchoices