060: To Stand Out Swim Against The Flow With Ian Anderson Gray

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, he is also a professional singer and lives near Manchester in the United Kingdom.

Join me in welcoming a friend to the podcast, Ian Anderson Gray…

Some key highlights include:

• It's okay to build a brand around your personal name as long as you are building bigger than yourself
• Sometimes you have to swim against the flow to stand out
• Video form length is determined by audience needs and wants
• Allow your clients to learn with you
• ChatGPT and AI in marketing is currently at the "creepy" stage

Closing Thought:  "Shut out the noise and listen to your gut more often!!”

To Connect with Ian:

• Linkedin - https://www.linkedin.com/in/ianandersongray/

• Website - ⁠http://www.iag.me/⁠

To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠ https://umbrellaus.com