058: How To Market In The In Between With Matheus Riolfi

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the Co-founder and CEO of Tint, intrinsic embedded insurance. Self-proclaimed data geek and finance guy, exploring the idea that we can use data to predict the future (losses) and do some financial engineering around it sounds super interesting to him. When asked to share one unique facet to his personality, he answered - I prefer direct communication and transparency. I also believe it's impossible to build meaningful and productive relationships without it.

Join me in welcoming a great guest to the podcast, Matheus Riofi…

Some key highlights include:

• Product features for one company often have universal application
• You can scale even if you are at capacity
• AirBnB, Turo and Uber - all operate in the “in between”
• Data can be useful even if not directly related to the variable you are measuring
• Counterintuitive - Insurance can drive profit, revenue and retention

Closing Thought: "Less noise, more value!”

To Connect with Matheus:

• Linkedin - https://www.linkedin.com/in/mriolfi/
• Website - https://tint.ai

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com