056: You Cannot Survive Omni-Channel Marketing With Mike Allton

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Our guest today is an International Keynote Speaker, Host of the Partnership Unpacked podcast & Head of Strategic Partnerships at Agorapulse

Because he is also focused on developing long-term relationships, his goal is always to help you achieve your business goals, whether through awareness, leads, revenue, or something else. Every quarter he executes successful virtual summits that feature dozens of top experts in the industry and attract thousands of attendees.

One of his professional accomplishments that highlights his devotion to relationships is the mastermind, membership group, and book deal that he was blessed to be a part of with friends and colleagues, Stephanie Liu, Jenn Herman & Amanda Robinson.

Join me in welcoming a friend and a great guest to the podcast, Mike Allton…

Some key highlights include:

• Vanity metrics are useless compared to real-time, usable data
• Marketers must leverage those ahead of you on the journey
• Brands cannot survive omni-channel marketing strategies
• You need to build a community around your service
• Brands need a layer of security and control in social
• In-person events are now in high demand… again

Closing Thought: "Influencers crave relationships… especially with you!”

Connect with Mike:

Website: https://agorapulse.com

LinkedIn: https://www.linkedin.com/in/mikeallton/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com