050: The Nichification of Websites With Matt Bailey

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities.

He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM.

According to Microsoft, "He has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."

His training curriculum is used at universities across the country.

From developing real-estate websites in 1996 to starting his own digital marketing agency, hehas been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and now offers coached digital marketing courses at Learn.Sitelogic.com.

He is also the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. As well as the digital marketing instructor for the ANA (Association of National Advertisers), and an instructor for LinkedIn Learning,

He’s the author of:

Internet Marketing: An Hour a Day

Wired to be Wowed; and

Teach New Dogs Old Tricks

When he isn’t immersed in the universe of marketing and technology, he spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading.

His overall goal is to teach businesses how to make marketing logical, measurable and predictable (plan-able), so they can be profitable.

Join me in welcoming a great guest to the podcast, Matt Bailey.

Some key highlights include:

• Persuasion - logic, emotion and credibility
• Analytics are not wandering aimlessly but searching strategically
• There is a global takeover by social media fluff
• Today’s personalization is a throwback to “wizarding” of websites
• You have to niche down to the right question to find the right answer
• Credibility is how you present info accurately

Closing Thought: "Websites in Web 3.0 are undergoing “nichification!”

Connect with Matt:

Website: https://www.sitelogicmarketing.com/

LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com