048: How Agencies Improve Their Craft With JJ Reynolds

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Our guest today manages the team at Mediauthentic where they provide actionable data management from marketing to fulfillment. The goal is to allow businesses to stop worrying about the data and start taking action based on real-world insights.

At the same time, DataStudio.VIP is where he shares expertise & tools for teams to start making more money using Google Data Studio.

It's my pleasure to welcome J J Reynolds to the Marketing Umbrella podcast! Here are some highlights of this week’s show:

• Agencies often neglect measuring and effectively utilizing true data
• ROAS is often a more important measurement than Cost per Lead
• You have to consistently define success AND attribution equally
• "Time to Revenue" is a oft-neglected metric
• The ultimate goal is for agencies to improve at their craft AND to generate additional revenue streams

Closing Thought: "Lead your teams well to simply be better than you were today!"

Connect with JJ:

Website: https://mediauthentic.com

LinkedIn: https://www.linkedin.com/in/jjreynoldsjr

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com