046: Follow The Traction With Pierre Cassuto

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Today’s guest is the Global Chief Marketing Officer for Humanz, and is responsible for accelerating awareness and growth of the top influencer marketing and social commerce platform. His career journey and popularity as a speaker is rooted in his passion for the creator economy, belief that creators are the true marketers of today and tomorrow and his ability to simplify complicated concepts — so marketers can quickly move from understanding to application.

Prior to Humanz, he served in key roles at Ogilvy’s Paris and Johannesburg headquarters, where he helped lead the global agency’s strategic work for brands including IBM, LVMH and Nestlé. Then recruited by several media companies to assist with their digital transformation, including: Zanews, where he served as director of the International Emmy award-winning satirical news show and House of Cronies, an original political-based board game he helped launch.

He also earned an MBA from the University of Cape Town and serves on the Interactive Advertising Bureau Digital Influencer Marketing Committee.

It's my pleasure to welcome Pierre Cassuto to the Marketing Umbrella podcast!

Here are some highlights of this week’s show:

• Different markets are at varying levels of maturity - same strategy but different tactics
• Marketing is always a personal connection. Marketing is about people. Never forget that.
• Build it and they will come only happens in the movies. Sell it first, them build it.
• Focus on fundamentals. Be great at the things that have the highest ROI

Closing Thought: "Follow the Traction. Follow the Inertia!!"

Connect with Pierre:

Website: https://humanz.com

LinkedIn: https://www.linkedin.com/in/pierrecassuto/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com