045: Build A Community, Not An Audience With Heather Parady

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Our guest today is a previous mental health therapist turned show host and digital business owner. After her hobby podcast NFTs for Newbies hit one million downloads in just 8 months, she fell in love with Web3 and is now actively studying how online communities are not only building successful projects but are also “humanizing” the internet. She also led a strong community movement called Unconventional Leaders that has broad impact across a variety of sectors.

It's my pleasure to welcome Heather Parady to the Marketing Umbrella podcast!

Here are some highlights of this week’s show:

-Action, to be Effective, Requires Clarity

-Communities require three things:

• Clear Ethos;
• Development of Leaders;
• Sequential Engagement and/or Gamification
• A Sense of Belonging for Its Members

-Every Business Needs a Digital Wallet

-NFTs are Basically Access to a Community

Closing Thought: "Building and Audience is Not Necessarily Building a Community!"

Connect with Heather:

Website: https://heatherparady.com

LinkedIn: https://www.linkedin.com/in/heatherparady/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com