The Marketing Umbrella Podcast

099: More Lift & Leverage With AI with Mike Roberts

Can AI give your SEO the boost it needs to climb back to the top of search rankings?
 
Mike Roberts, CEO of Rivalflow AI and SpyFu, knows how to leverage AI to help brands get their content noticed and reclaim those top spots in search rankings. With a solid background in SEO and marketing tech, Mike created Rivalflow to help businesses identify gaps in their content and make impactful updates. Recently, on The Marketing Umbrella podcast, he shared practical insights into why companies often lose rankings to competitors—and, more importantly, how they can get them back.
 
In this episode, Mike explains how AI can analyze competitor pages, revealing where they’re excelling and where your content has room to improve. This approach takes the guesswork out of SEO by showing you precisely what’s working in your industry and how you can adapt. He highlights that this use of AI makes SEO faster and less daunting, allowing brands to make data-driven decisions on content updates without wasting time.
 
Mike also emphasizes that, rather than fighting against Google’s ever-evolving algorithms, businesses should focus on staying relevant and adapting to changes. Rivalflow AI empowers brands to protect their rankings by focusing on quality content and meaningful updates, helping them stand out even among bigger players. By taking a strategic approach, Rivalflow enables businesses to keep their visibility strong and their rankings competitive.
 
Here are the key takeaways from the conversation: 
 
AI is reshaping SEO by improving content and helping businesses boost their search rankings amidst rising competition.
Incorporating customer feedback while staying true to the product’s vision prevents feature overload and ensures continued relevance.
Modern SEO strategies use AI to assess content quality, transforming how content is evaluated and improved beyond just keywords.
Adding personal voice, humor, and visuals to AI-driven content increases engagement and connects better with audiences.
Launching a minimum viable product (MVP) and quickly iterating based on user feedback ensures product relevance and adaptability.
AI tools are essential for marketing agencies to compete by streamlining content updates and optimizations across platforms.
 
As a closing thought, "AI tools can be your secret weapon for rising above the crowded SEO landscape with high-quality content.”
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Mike:
LinkedIn: https://www.linkedin.com/in/mrspy
RivalFlow AI: https://www.rivalflow.com/
SpyFu: https://www.spyfu.com/
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

098: The YouTube of B2B Demos with Troy Munson

Could video-first demos be the secret to closing more software deals, faster?
Troy Munson, founder of Dimmo AI, shares how video-first demos are changing the way companies connect with potential customers. By cutting down the back-and-forth and getting straight to the point, these demos grab attention and keep it, helping businesses stand out in a crowded market.
In this episode, Troy breaks down why video-first demos are perfect for today’s buyers, especially Gen Z and millennials who want quick, engaging content. He shares practical tips for creating demos that spark interest right away, how offering free demo features can drive deeper engagement, and why tracking viewer behavior with analytics is a game-changer. Troy also talks about how AI and keyword searches can make the entire buying journey smoother and more personalized.
Troy Munson is an accomplished Account Executive with over seven years of experience selling to medium and large enterprises. Beyond his primary role, he has built four successful side ventures: SoftLeap, Vocul, Refurl, and Dimmo. Both Vocul and Refurl were acquired, showcasing Troy's entrepreneurial drive and impact. Known for his engaging content, Troy has built an impressive LinkedIn following of over 30,000, generating more than 10 million impressions along the way.
Troy’s insights will show you how to use video-first demos to improve lead generation, boost client engagement, and close more deals—all while making the sales process easier and more efficient.
Here are the key takeaways from the conversation:
AI integration offers personalized insights and data-driven analytics, enhancing user experiences in sales and marketing.
Leveraging LinkedIn and understanding user behavior through analytics boosts B2B engagement and visibility.
Offering free demos (such as video-first demos) with paid analytics creates a business model that drives customer engagement.
Free demo access is a valuable tool for agencies seeking to attract leads and build client interest.
Genuine storytelling combined with business goals fosters innovation and authentic connections.
As a closing thought,  "True growth comes when we stop waiting for the perfect moment and start building with what we have right now."
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
Connect with Troy Munson:
LinkedIn: https://www.linkedin.com/in/troymunson
Dimmo AI: https://www.dimmo.ai/
Troy Munson's Consulting: https://troymunson.co/
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
 
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

097: Charge Based on Your Outcomes not Output with Ashley Gross

Are you making the most of AI in your marketing strategy? AI can do more than just automate tasks—it could redefine your entire workflow. Ashley Gross, an expert AI marketing strategist and thought leader, shares her journey from traditional marketing to pioneering AI-driven business transformation. With her extensive expertise, Ashley leads the charge of innovating marketing strategies through AI.
 
In this episode, Ashley delves into the strategic use of AI to enhance productivity and exceed revenue targets. She outlines how AI can solve critical business challenges such as data cleansing, understanding customer journeys, and speeding up sluggish sales cycles. Ashley provides actionable tips for identifying and addressing core business issues with AI tools and emphasizes the burgeoning role of the Chief AI Officer. She also discusses the importance of aligning marketing metrics with revenue outcomes, adapting to legislative changes, and how generative AI is shifting marketers' focus to more strategic roles.
 
Ashley’s expertise empowers business owners and marketers to elevate their roles by leveraging AI for strategic advantage. By prioritizing key metrics and outcomes, she helps agency owners move beyond routine tasks, enabling them to deliver greater value with integrity and intentionality. Interested in harnessing AI for your business growth? Ashley’s insights on The Marketing Umbrella podcast will guide you on where to start.
 
Here are the key takeaways from the conversation:
 
Integrating AI strategically into marketing can boost productivity and drive revenue growth.  
AI effectively addresses core business challenges like data cleaning, customer journey insights, and speeding up sales cycles.  
Staying informed about AI advancements requires focusing on specific use cases to avoid feeling overwhelmed.  
The Chief AI Officer role is essential for effective AI implementation, emphasizing real-world experience and practical outcomes.  
Aligning marketing metrics with revenue outcomes ensures marketing efforts lead to actual business growth.  
AI tools should enhance value and uphold integrity, maintaining an ethical framework in their application. 
 
As a closing thought, "AI isn't about replacing human roles; it's about amplifying our strategic thinking and creating new paths for business growth."
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Ashley:
LinkedIn: https://www.linkedin.com/in/ashley-a-gross/
Chief AI Officer: https://www.chiefaiofficer.com/
AI Workforce Alliance: https://aiworkforcealliance.com/
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

096: The Good Guys of AI Detection with Jonathan Gillham

Is your content truly original, or are outdated plagiarism tools missing the mark?
 
In this episode of the Marketing Umbrella Podcast, our host Kevin Prewett talks with Jonathan Gillham, founder of OriginalityAI. Jon shares how growing up in a small Canadian town and his frustrations with tools like Copyscape led him to build a smarter content checker. With over 10 years of SEO and content marketing experience, Jon explains why staying original is crucial.
 
Why does being original matter? Jonathan breaks it down: unique content builds trust with your readers and pushes you higher in search results. This is more important than ever with so much AI-generated content online.
 
We also cover the challenges of detecting AI content and why better tools are needed for quality control. Plus, Jonathan shares his thoughts on future regulations, originality certification, and even a bit about his love for skiing and how he balances business with his personal values.
 
 
Here are the key takeaways from the conversation:
 
Adopting AI-powered plagiarism detection is essential for maintaining content integrity in today’s marketing and publishing industries.
Original content is vital for building user trust and improving search rankings, and AI tools play a critical role in upholding these standards.
AI detection tools enhance transparency between clients, agencies, and writers, even though occasional false positives may occur.
The rise of AI-generated content has sparked concerns that could lead to government regulations aimed at balancing innovation with oversight.
Personal stories from creators offer a deeper understanding of the technology, adding valuable context to the conversation.
Marketing agencies can leverage AI tools to ensure content quality and transparency, enabling them to scale and grow more efficiently.
 
As a closing thought, "Maintaining originality in a digital age is not just a necessity but a competitive edge.”
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Jonathan:
LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/
X (Twitter): https://twitter.com/JonGillhams
Originality AI: https://originality.ai/
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

095: Tekpon - The Oscars of SAAS with Cristian Dina

Making one bold decision can revolutionize your career. In this episode of the Marketing Umbrella podcast, our guest Cristian Dina, a young entrepreneur and founding member of Tekpon, shares his story of leaving college to venture into the tech world, inspired by Gary Vaynerchuk’s advice. He compares the outdated lessons he learned in school with the fast-moving, real-world experiences at Tekpon, showing how taking risks early can lead to fulfilling work.
 
Cristian explains how Tekpon grew from a tool-testing platform to a top software review aggregator, using their AI tool, Global Buzz, to gather real user feedback. He talks about the importance of honest reviews, the hurdles they faced, and how building strong networks helped Tekpon thrive. He also shares tips from his upcoming book on networking, focusing on the value of humility and authentic connections.
 
As we wrap up, Cristian highlights how Tekpon is helping agency owners grow and shares his excitement about expanding into the U.S. 
.
Here are the key takeaways from the conversation:
 
Building trust through genuine user reviews fosters informed decision-making and maintains business integrity.
Strategic networking and genuine connections fuel business growth and ensure long-term success.
Mentor-mentee relationships drive personal and professional development by offering valuable insights and guidance.
Committing to self-improvement and personal growth transforms both life and career success.
Creating a supportive industry community can drive collective growth and innovation by fostering an environment where like-minded individuals thrive.
Humility and a genuine willingness to help others are values that build stronger relationships and enhance personal growth.
Integrating multiple services, such as combining marketing efforts with software solutions, can create a more resilient and scalable business model.
Expanding into new markets requires collaboration and support for effective growth and scaling.
 
As a closing thought, "Taking risks and pursuing your passion is crucial. Dedication and relentless self-improvement lead to success!”
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Cristian:
LinkedIn: https://www.linkedin.com/in/cristiandinaa/
Instagram: https://www.instagram.com/cristiandinaa/
Tekpon: https://tekpon.com/
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

094: Scaling Through Social Media Using AI with Bilal Ararou

Bilal Ararou, a product designer turned entrepreneur from Morocco, shares his journey from early tech enthusiast to successful business founder. Beginning as a web developer in 2008, Bilal transitioned to product design and UX in 2009, collaborating with global clients as a freelancer. In 2016, he founded Kreatinc, a web design and development agency that has created SaaS products for industries including real estate, finance, eCommerce, and marketing. Kreatinc's work has reached millions of users and included projects for major companies like JP Morgan and Zurich. In 2022, Bilal launched Nuelink, a social media automation tool that has quickly grown to serve over 20,000 creators and businesses worldwide.
Nuelink, which has earned recognition from G2 with seasonal badges, aims to enhance social media presence for its users. The tool leverages AI to automate and optimize content sharing, addressing the needs of businesses and creators in managing their social media strategies. Bilal's entrepreneurial path has included challenges, particularly in his early agency experience where he faced setbacks due to poor delegation. He credits influential books like "The E-Myth" with helping him reshape his approach to business, emphasizing the importance of effective delegation and team empowerment in scaling operations.
Bilal's mission extends beyond his business success; he's committed to proving that global success can be achieved from Morocco and inspiring the next generation across Africa. With a background spanning web development, product design, and entrepreneurship, Bilal offers insights into the evolving landscape of digital business and marketing. His ultimate goal is ambitious: to build Morocco's first unicorn company. Through his work with Kreatinc and Nuelink, Bilal demonstrates his belief that significant technological and business achievements can originate from anywhere, including his home country of Morocco. His story provides a practical example for entrepreneurs looking to grow and scale their businesses in the digital age.
 
Learn from Failures: Empower your team. Bilal's agency initially failed due to poor delegation. Trust your team with important tasks to grow.
Strong Social Media Presence: Use tools like Nuelink to boost credibility and attract talent. Consistent, quality content enhances brand image.
AI in Marketing: Automate social media with AI. Nuelink uses AI for content sharing, multilingual captions, and scheduling, saving time and optimizing management.
Act on Customer Feedback: Quickly implement user suggestions. Nuelink's rapid response to feedback gives it an edge over larger competitors.
Scale Through Automation: Focus on automating processes and prioritizing customer needs. This approach helps businesses grow efficiently.
Balance Personal and Professional: Pursue both personal and business goals. A well-rounded life can fuel entrepreneurial success.
 
As a closing thought, "Whether it's in business or personal life, success comes from a combination of passion, learning from failures, and being adaptable.”
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Bilal:
LinkedIn: https://www.linkedin.com/in/bilalararou/ 
Nuelink: https://nuelink.com/ 
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

093: Automating the Time Suck of Content Creation with Austin Armstrong

Struggling to keep up with the demands of social media content creation? Imagine having a personal AI team at your fingertips. Austin Armstrong built the solution with Syllaby.io, and it's changing the game for solo creators and small businesses. 
Austin's journey from MySpace enthusiast to AI innovator is a testament to the rapid evolution of digital marketing. In our chat, he shares how the pandemic became a turning point, pushing him to dive into TikTok and eventually create Syllaby, a tool that's bringing AI power to social media creation and scheduling.
But it's not all about the tech. Austin digs into the human side of marketing too, emphasizing the value of collective decision-making in teams and addressing common challenges faced by marketing agencies. He offers insights on how AI tools can help solve issues like inconsistent content production from clients, while also looking ahead to future developments in AI-generated content, including longer-form videos and animated images.
This conversation shows a glimpse into how AI is reshaping the marketing landscape. Whether you're a social media pro, a business owner, or just curious about where tech is heading, Austin's journey and insights provide food for thought on the practical applications and ethical considerations of AI in the world of digital marketing.
 
Bet on Yourself: Take bold risks and seize control of your destiny.
One Bold Move: A single courageous action can transform your career and spark greater achievements.
Pivot and Innovate: Turn adversity into opportunity through adaptability and creative problem-solving.
Collaborative Leadership: Value every team member's voice to foster innovation in marketing.
Embrace Change: Evolve with the world to transform challenges into opportunities.
Break Self-Imposed Limits: With the right mindset, you can overcome obstacles and create resonant content.
Innovate from the Mundane: Automating routine tasks frees your creativity for new explorations.
 
As a closing thought, "Success isn't always a straight path. It's a series of pivots, learning from setbacks, and continuously refining your approach to reach your ultimate goal.”
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Austin:
LinkedIn: https://www.linkedin.com/in/austinarmstrong90/ 
Syllaby: www.syllaby.io  (Save 25% on Syllaby when you use the code Challenge) 
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

092: Tech is Similar - The Difference is the Approach with Tomáš Blaťák

Outreach without spam, is it completely possible? Our guest today will certainly clear this up.  
 
Join Kevin Prewett, host of the Marketing Umbrella Podcast, and
Outreach without spam, is it completely possible? Our guest today will certainly clear this up.  
 
Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Tomáš Blaťák, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that prioritizes precision over volume.
 
In this episode, Tomáš shares insights on targeting the right leads at the right time, moving away from mass outreach methods. They discuss effective strategies for LinkedIn and email campaigns, focusing on using job postings and social media mentions to create meaningful connections.
 
Learn about the benefits of a multi-channel outreach strategy that uses both email and LinkedIn to stand out in a competitive market. Tomáš highlights the drawbacks of generic email blasts and stresses the importance of targeting curated leads. Discover how AI can analyze personal profiles and company websites to make your outreach efforts more relevant. We also explore how integrating LinkedIn Sales Navigator with AI can improve your lead generation and outreach, leading to higher response rates and better engagement.
 
Here are the key takeaways from the conversation:
 
Focus on targeting the right leads at the right time; use job posts and social media for connections
Combine email and LinkedIn outreach to capture potential clients' attention, moving away from generic email blasts to highly curated leads.
Use AI to analyze personal profiles and company websites for targeted, relevant outreach, integrating tools like LinkedIn Sales Navigator for higher response rates and engagement.
Quality triggers for high-ticket sales: Larger companies focus on fewer, higher-quality leads, while smaller organizations may prioritize quantity over quality.
LeadSpeaker, initially for internal use, is now a versatile tool for marketing agencies, managing multiple clients, combining LinkedIn and email outreach, and simplifying trigger-based campaigns.
 
As a closing thought, "In the digital marketing landscape, success hinges on precision and personalization—leveraging AI to ensure every outreach is timely and relevant can truly transform your engagement and response rates.”
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Tomáš:
LinkedIn: https://cz.linkedin.com/in/tblatak
Leader Spicker: https://leadspicker.com/
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that prioritizes precision over volume.
 
In this episode, Tomáš shares insights on targeting the right leads at the right time, moving away from mass outreach methods. They discuss effective strategies for LinkedIn and email campaigns, focusing on using job postings and social media mentions to create meaningful connections.
 
Learn about the benefits of a multi-channel outreach strategy that uses both email and LinkedIn to stand out in a competitive market. Tomáš highlights the drawbacks of generic email blasts and stresses the importance of targeting curated leads. Discover how AI can analyze personal profiles and company websites to make your outreach efforts more relevant. We also explore how integrating LinkedIn Sales Navigator with AI can improve your lead generation and outreach, leading to higher response rates and better engagement.
 
Here are the key takeaways from the conversation:
 
Focus on targeting the right leads at the right time; use job posts and social media for connections
Combine email and LinkedIn outreach to capture potential clients' attention, moving away from generic email blasts to highly curated leads.
Use AI to analyze personal profiles and company websites for targeted, relevant outreach, integrating tools like LinkedIn Sales Navigator for higher response rates and engagement.
Quality triggers for high-ticket sales: Larger companies focus on fewer, higher-quality leads, while smaller organizations may prioritize quantity over quality.
LeadSpeaker, initially for internal use, is now a versatile tool for marketing agencies, managing multiple clients, combining LinkedIn and email outreach, and simplifying trigger-based campaigns.
 
As a closing thought, "In the digital marketing landscape, success hinges on precision and personalization—leveraging AI to ensure every outreach is timely and relevant can truly transform your engagement and response rates.”
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Tomáš:
LinkedIn: https://cz.linkedin.com/in/tblatak
Leader Spicker: https://leadspicker.com/
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

090: Well-Defined ICP is Crucial in Cold Outreach with Fabian Maume

Growth hacking can truly transform your marketing strategy – Fabian Maume shares this and much more in our latest episode of the Marketing Umbrella Podcast.
 
Fabian Maume, a dedicated growth hacker and marketing automation expert since 2017, has an inspiring journey. He began with web scraping for lead generation, then moved on to automating LinkedIn activities, scaling his marketing agency, and even launching and selling his own SaaS product. Now, he helps B2B SaaS startups as a fractional CMO, guiding them to success with his expertise.
 
Fabian has been leading the way in developing creative marketing automation tools. His ability to integrate data-driven strategies with innovative tools has made him a sought-after consultant in the industry.
 
Tune in to hear Fabian's story, gather some warm, insightful tips on growth hacking, and learn how to apply these strategies to elevate your own marketing efforts.
 
Here are the key takeaways from the conversation:
 
Web scraping is one of the key foundations of growth hacking. It involves extracting data from websites to make informed marketing decisions or automate tasks.
Growth hacking is about blending marketing and IT methodologies to scale marketing efforts cost-effectively. It's a specialized field that requires both technical and marketing skills.
Understanding and leveraging Quora’s karma and upvote system can boost the visibility of your answers, and using promoted answers can strategically increase reach and engagement.
Automation in email marketing is crucial for both top and bottom-of-funnel activities, with tools like Leadfeeder and Clearbit aiding in lead enrichment, pre-qualification, targeting, and segmentation.
Email Segmentation: By segmenting the audience, marketers can ensure that their messages are more relevant and engaging to specific groups.
Employing data analytics and segmentation in email marketing ensures higher deliverability and engagement rates. Regularly cleaning email lists and segmenting audiences can significantly improve results.
Captivating subject lines and compelling copy are essential for increasing open rates.
In SaaS businesses, focusing on retention through data-driven insights and personalized communication can often yield better results than constantly acquiring new leads.
Intent-based targeting is key for effective cold outreach. It gives you a signal and an excuse to be contacting your leads.
 
As a closing thought, "Growth hacking is all about scaling marketing at the lowest possible budget while maintaining high efficiency.."
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Fabian:
LinkedIn: https://www.linkedin.com/in/fabian-maume/
Tetriz.io: https://www.tetriz.io/fractional-cmo/
WarmupInbox: https://www.warmupinbox.com/
QApop: https://www.qapop.com/authors/fabian-maume/
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

091: Gamify Your Marketing Through Influencers with Ashley Stanford

Can you really apply game strategies to marketing? 
 
This question and many more are answered in our recent podcast chat with Ashley Stanford, Executive Vice President of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. From her early days in search engine optimization to creating Ice Cream Social, Ashley has always turned challenges into opportunities. She shared how she found creative ways to boost event ticket sales without spending extra on ads, demonstrating her innovative approach.
 
Ashley discussed her unique marketing approach, drawing connections between marketing and gaming. Her passion for optimization led to the success of Ice Cream Social, which helps increase event ticket sales without spending more on ads.
With years of experience in strategic marketing and optimizing tactics, Ashley focuses on the events and entertainment sectors but also has expertise in medical devices, healthcare, and finance tech. As the Executive Vice President of Client Strategy at TicketSocket and Co-Founder of Ice Cream Social, Ashley's wide-ranging experience in customer acquisition, email, search, and content marketing showcases her versatility. In her spare time, she loves biohacking and staying active with her Peloton. Tune in to hear Ashley Stanford's inspiring story and discover how game strategies can transform your marketing approach.
 
Here are the key takeaways from the conversation:
 
Gamification in Marketing: Applying video game principles to marketing emphasizes the importance of optimization and problem-solving.
AI and Modern Marketing: AI is transforming marketing with predictive writing and ad optimization, and inclusive, word-of-mouth marketing can outperform traditional influencer models.
Foundational Strength and Communication: A strong foundation in product development and clear team communication are vital for long-term success. Rigorous reporting and analytics drive informed decisions and continuous improvement.
Shared Vision: Everyone in the company must understand and be excited about the big vision. Without this, the quality of work will suffer.
Importance of Measurement: What gets measured truly matters. Agencies that prioritize reporting are the ones that see their budgets increase year after year.
 
As a closing thought, "Every single person is an influencer, even if they don't have social media. We all have friends and family we interact with daily, and word-of-mouth marketing can be powerful."
 
Listen to the full conversation here:
YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
 
Connect with Ashley:
LinkedIn: https://www.linkedin.com/in/ashcline/
Website: https://ashleyncline.com/
Facebook: https://www.facebook.com/AshNCline/
X: https://twitter.com/AshleyCline
Instagram: https://www.instagram.com/ashleycline/ 
 
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com